PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Of course, you do. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Many blogs already have blog subscription CTAs on a right-side navigation menu, but when was the last time you changed your CTA button? Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Remote PR Jobs

NOVEMBER 8, 2022

PR’s third party validation creates trust that can support any existing product or service and of course, sales messaging. Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings.

Case Study 230

Case Study Engineering SEO Reputation 230

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. Analysis: .

Blogging 106

Blogging Survey B2B Analysis 106

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. This post originally appeared on the Prezly blog. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Releases work with branded content.

SEO 221

SEO Data B2B Writing 221

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. Of course, it’s not the only contributing factor to a website’s rank. On a top-level the SEO process looks like this: Picture source: [link] All points on the circle come together to give webpages their ultimate ranking. This post is going to focus on links?—?or

SEO 120

SEO Google Wikipedia Web 120

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. Of course, it’s not the only contributing factor to a website’s rank. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines.

SEO 120

SEO Engineering Course Blogging 120

Communications Conversations

MARCH 12, 2019

Of course, you’ll find the vendors that benefit from press release use are still backing it in 2019. Client mentions — of course we want this, right? Predominantly, I’m talking about corporate blogs and social channels here. In many cases, media will follow these blogs and accounts for information in real-time.

SEO 125

SEO Corporate Course Banking 125

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. Platform company Kyleads published a landing page that offered a free course on customer acquisition and reported a 35% conversion rate. They added that offering a promotion at the end of the course also helped. Court Google.

SEO 88

SEO Consumer Education Course 88

Cision

SEPTEMBER 26, 2016

Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot.

Tools 120

Tools How To SEO Writing 120

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Of course you do. >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Revisit your SEO strategy. Sammie is majoring in strategic communication at the E.W.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Brand 234

Brand Branding Reputation Crisis 234

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. It will take a lot of on-page SEO, link building, and content promotion efforts.” But their secret sauce was content.

Brand 77

Brand Branding Banking B2C 77

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

Waxing UnLyrical

MARCH 16, 2011

But really, how many blogs does a gal need? If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!) So it’s probably high time that I started a food blog. Image: kennymatic via Flickr, CC 2.0.

Blogging 73

Blogging SEO Facebook Twitter 73

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). There is a 31% drop in the use of expert blogs (21%). banner advertising, SEO etc) (73%) than traditional PR activities (65%). Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

ReimaginePR

MARCH 13, 2015

We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling' No exaggeration.

Brand 120

Brand Branding Storytelling SEO 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Deirdre Breakenridge

APRIL 17, 2017

But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. See more articles on our Insights Blog. In a rapidly changing world, if you are not going up you are likely falling behind. When you get to the top of the hill you will have an opportunity to consolidate.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Perhaps you’re planning an album release or launching a course.

SEO 74

SEO Engineering Web eBook 74

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. [Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals.

Communications 78

Communications Analysis Leadership SEO 78

PRSay

MARCH 30, 2018

In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users. People used to actively search for blogs to add to their news readers, just as many are now hunting down “best podcast” lists to lengthen their playlists.

Facebook 92

Facebook Newspapers Google Strategy 92