Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. . >>>

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. Williams & Associates.

Energy 64

Energy Study System Writing 64

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> Document content types. This sort of thing isn’t an anomaly.

Marketing 86

Marketing Guidelines Social Media Conference 86

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. I blogged about it earlier this year. Good story. Great, model employee. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you. corporate cringe ).

Strategy 52

Strategy How To Hotels Analysis 52

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Corporate 36

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Agency 36

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. Do you prefer a weekly, monthly or quarterly calendar? Different kinds of content.

Pitching 135

Pitching Interviews Video Report 135

Sword and the Script

JULY 14, 2020

New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? I once observed the CEO of a tech company making edits to a blog post.

Survey 137

Survey Measurement System Education 137

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

PR Fuel

OCTOBER 27, 2020

A press release is a very specific document. Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. It involves telling a story, conveying news, and selling a product or service all in one document. The Well Written Press Release. The Well Edited Press Release.

Examples 52

Examples SEO Writing Engineering 52

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Exceptional writing skills. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Do you think an inbound approach from a PR perspective is easier with a big corporation or a startup client?

Measurement 120

Measurement Case Study Pitching Agency 120

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Usually, that’s the lens with which I write. Keep in mind, this approach also makes it easier for me to forge and cultivate relationships online via Twitter, Instagram, Facebook and my blog.

Brand 79

Brand Branding Agency Writing 79

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable.

Product Launch 40

Product Launch Interviews Print Writing 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence. Simplify Translations.

Writing 72

Writing eBook Case Study System 72

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses. He’d love to grab a gab on Twitter. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

Sword and the Script

NOVEMBER 29, 2022

A paltry 40% of respondents have a documented content marketing strategy. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.”

Content Marketing 122

Content Marketing B2B Marketing eBook 122

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. Not actress.

Writing 95

Writing Google Comparison Government 95

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Mindful Marketing

JANUARY 8, 2024

Copyrights – Protect “ original works of authorship as soon as an author fixes the work in a tangible form of expression,” which means in a fairly permanent way, such as by writing it down, recording it, or taking a picture of it. the Disney corporation. ” ​ Subscribe to Mindful Matters blog.

Film 94

Film Creativity Video Enterprise 94

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Practical Law Construction

NOVEMBER 3, 2020

A question that routinely arises in practice, this scenario is perhaps more relevant now than ever, not only because of COVID-19 but also because of the Corporate Insolvency and Governance Act 2020 (CIGA) that our colleague, Primrose Tay, blogged about. This blog will take a closer look at this question.

Construction 52

Construction Exercises Blogging Writing 52

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. Most either occupy or once occupied senior positions in corporate life. Ages range from 40 to 60. A few live or work abroad.

Google 101

Google Writing Skype Technology 101

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81