Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. . >>>

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? That is by definition “ sameness.”

Blogging 95

Blogging Company Journalism Study 95

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

FEBRUARY 23, 2015

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. We know about all of this because it is well documented. We read about it on blogs and industry publications. One of a corporate communicator’s most important partners is the chief executive.

Corporate 60

Corporate Communications Employee Conference 60

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). Document content types. Try our services.

Marketing 85

Marketing Guidelines Social Media Conference 85

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. I blogged about it earlier this year. Good story. Great, model employee. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 94

Training Trends Media Survey 94

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. This is a living document, so don’t forget to update prodigiously. All relationships take effort, and that includes the one between client and communications agency.

Agency 64

Agency Technology Meeting Software 64

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. Williams & Associates. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive.

Energy 64

Energy Study System Technology 64

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Corporate intranet. Corporate collaboration tools. Corporate blogs. Corporate podcasts. Think about corporate intranets. Constant dings. Frustration.

Employee 94

Employee Technology Communications Corporate 94

Sword and the Script

MARCH 21, 2017

I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring. In my assessment, it’s a far bigger problem than documenting a content strategy. See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success.

Marketing 63

Marketing B2B Corporate Survey 63

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. Do you prefer a weekly, monthly or quarterly calendar? Different kinds of content.

Pitching 126

Pitching Interviews Video Report 126

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? ” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. .”

Reputation 159

Reputation How To Employee Financial 159

Newsfile

MARCH 14, 2024

Furthermore, it specializes in delivering content to blogs, video platforms, and social media, ensuring that a highly relevant audience sees and engages with your message. Importantly, it’s a repository of over 5 billion documents from more than 35,000 sources, dating back to 1976.

Financial 52

Financial Education Analysis Analytics 52

Presspage

MARCH 15, 2023

A company needs their corporate communications team to spend their full potential, to have the biggest positive impact on company goals and reputation. As a company full of nerds, we have already written rap-style recipes, requirements and documentation with it. Do you have any suggestions for us?

Technology 78

Technology Creativity Storytelling Communications 78

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. I have received documents from my colleagues where the tracked changes looked like a battlefield at first — to be fair, I still do. That could have been my opportunity to become an author. You need it!

Film 36

Film Writing Social Media Corporate 36

Practical Law Construction

NOVEMBER 16, 2022

In this blog, I’ll focus on the new landlord’s certificate , setting out financial information about the landlord and its corporate group, which must be sent to all long leaseholders. The relevant provisions of the BSA 2022 came into force on 28 June 2022, and the related Regulations have been in force since 20 July 2022.

Groups 52

Groups Financial Construction Corporate 52

Sword and the Script

JULY 14, 2020

New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless. I once observed the CEO of a tech company making edits to a blog post. In this example, the idea is that technology will automatically route a document for approval to a defined sequence of reviewers. Where does it end?

Survey 135

Survey Measurement System Education 135

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you. corporate cringe ).

Strategy 52

Strategy How To Hotels Analysis 52

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. I have received documents from my colleagues where the tracked changes looked like a battlefield at first — to be fair, I still do. That could have been my opportunity to become an author. You need it!

Film 36

Film Writing Social Media Agency 36

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Practical Law Construction

FEBRUARY 2, 2022

This blog takes a look at what happened and considers the practical takeaways. The court was asked to decide various issues but the one this blog will focus on is: what type of obligation did paragraph 2 of the guarantee place on Global?

Company 52

Company Construction Government Blogging 52

Cision

FEBRUARY 11, 2016

However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. According Glassdoor’s annual report , 89 percent of millennial workers prefer benefits over a pay raise.

How To 120

How To Media Employee Policies 120

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Meltwater also wrote a blog post with a little more detail – and AWS has a 3-minute video that explains the data exchange conceptually, keep in mind Meltwater is just one of the data providers, albeit the first one from the PR tech community.

Data 87

Data Enterprise Survey Instagram 87

Mindful Marketing

JUNE 27, 2020

Build external relationships: Partner with civic organizations and non-profits that focus on placing qualified, ethnically diverse people into corporate environments. ” ​ Subscribe to Mindful Matters blog. Also, solicit the aid of local government in tackling this societal issue.

Real Estate 111

Real Estate Community Employee Education 111

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Do you think an inbound approach from a PR perspective is easier with a big corporation or a startup client?

Measurement 120

Measurement Case Study Pitching Agency 120