5W PR

APRIL 28, 2022

The businesses operating in legal states, where marijuana can be sold for medicinal and recreational purposes, need to focus on their marketing strategies. A business in the cannabis industry can benefit from marketing in the following ways: Educate the Public. Focus on Content Marketing. In the U.S.,

Marketing 88

Marketing Government Guidelines Education 88

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. And later creating an inbound sales engine via content marketing and conversion optimization. ” – Gorik Van Holen, spokesperson for the Flemish Government The post Prezly appeared first on Frederik Vincx.

Software 78

Software Banking Resources Government 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Louis Gordon , Director of Content & PR, Perimeter 81 . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. The same is true for related functions, such as investor relations and government affairs.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick. WeberShandwick. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

NOVEMBER 5, 2018

Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . PR professionals are adept in creating a variety of content suitable for a wide range of audiences. The use of social media marketing is crucial to a successful brand. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Remote PR Jobs

SEPTEMBER 25, 2023

Hosts Brooke Gladstone and Bob Garfield analyze the week’s biggest stories tackling topics like threats to free speech and government transparency. The PR Week PRWeek ’s weekly podcast is an outlet for the latest in PR & communications news. Episodes of the information-packed podcast are released every Monday.

Pitching 100

Pitching Interviews Trends Journalism 100

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

AUGUST 27, 2016

Google influences online marketing. It draws both ire and praise from people and governments alike. Three recent projects stood out for me given the relevancy to marketing. And so Google is the theme for this week’s Unscripted Marketing links. It shapes publishers. It helps us celebrate holidays with doodles and tools.

Google 60

Google Mobile Transportation Content Marketing 60

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. Owned media channels, such as corporate blogging , are excellent alternatives. How to Generate Media Referenceable B2B Customers with a Blog. See these related posts: . Talk to Us!

Report 70

Report Media Survey Pitching 70

Stuart Bruce

OCTOBER 30, 2014

We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. I’m glad to see the term content marketing come up in this discussion.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Uncover More on AI in Marketing. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Cision

JUNE 14, 2016

I think the two main challenges that brands face in healthcare communication are 1) increased government scrutiny and regulation and 2) overcoming the general public’s perception that “Big Pharma” is working against—instead of for—the people. My biggest pet peeve is…people who put two spaces (instead of just one space) between sentences.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. It’s expanded to include public affairs and government relations as the norm.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. Jack of all trades. More channels.

Communications 120

Communications Crisis Internal International 120

PR in High Definition

DECEMBER 17, 2020

For anyone who’s still new to cancel culture or wants to learn a bit more, we wrote a blog about it recently. We wrote a blog last year about deepfakes being a big threat to the media, and the efforts of those involved in spreading misinformation have really ramped up since. Even the government has begun to comment on this too.

Trends 71

Trends Reputation Course Media Relations 71

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Government officials. In fact, even those who don’t think they do it, probably do.

Government 109

Government Reputation Web Corporate 109

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PeakMetrics Insights

MARCH 13, 2019

By monitoring millions of press releases, media feeds, government databases, and other sources, CivicFeed can alert a nonprofit the second something changes. The tool also includes blog posts and articles from around the world. Instead of guessing which content will do the best, Buzzsumo can find those answers. SE Ranking.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

OCTOBER 17, 2017

It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve. 2) You’ve been in legal marketing a while. What are some unique challenges about marketing in that space? Instead, lawyers continue to employ the shotgun approach to marketing.

Marketing 68

Marketing Ethics Interviews Meeting 68

Where the Fishermen Ain't

OCTOBER 25, 2013

Last year, CEOs and government officials rounded out the bottom of this annual trust study, whereas “a person like yourself” has continued to rise and is now among the top three most credible company spokespeople. One aspect of the Edelman Trust Barometer.

Publicity 39

Publicity Wikipedia System Community 39

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88