Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. The results?

Survey 95

Survey Industry Leadership Study 95

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Cortex helps marketers create engaging content.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Jack of all trades. Additional duties. More channels.

Communications 122

Communications Crisis Internal International 122

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. However, some sites may be open to guest posts even if they don’t advertise. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JUNE 14, 2016

I think the two main challenges that brands face in healthcare communication are 1) increased government scrutiny and regulation and 2) overcoming the general public’s perception that “Big Pharma” is working against—instead of for—the people. My biggest pet peeve is…people who put two spaces (instead of just one space) between sentences.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. love awards and accolades” which are an “elaborate scheme to sell advertising”. 2) You’ve been in legal marketing a while. b) Legacy Inertia.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Where the Fishermen Ain't

OCTOBER 25, 2013

Last year, CEOs and government officials rounded out the bottom of this annual trust study, whereas “a person like yourself” has continued to rise and is now among the top three most credible company spokespeople. One aspect of the Edelman Trust Barometer.

Publicity 39

Publicity Wikipedia System Community 39

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. What is a necessity, fate, or some other factors?

Content Marketing 112

Content Marketing Mobile Google B2B 112