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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 57% are neutral about trust in NGOs.

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The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing. It can be exclusive access to content, products and services, or financial remuneration.

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Give our services a try.

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What You Can Do With a Public Relations Degree

5W PR

Public affairs specialist Public affairs specialists with a public relations degree work in government agencies, non-profit organizations, and corporations to communicate with the public and influence policy decisions. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.