Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. When creating a new piece of content, think about other content on your site that is valuable, relevant, and related to the piece you’re writing to include as a hyperlink.

SEO 98

SEO Engineering Content Marketing Google 98

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 94

Ethics Advertising Advertising Analysis 94

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. Write About a Newsworthy Topic. Remember to keep it succinct!

Writing 59

Writing SEO Google Local 59

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. This is one activity that needs to happen in real time, so carve out time each day to see who’s sent you messages or referred to your content on social media so you can respond accordingly. Writing Press Releases. Social Media. Responding to People.

Marketing 120

Marketing Comparison eBook Social Media 120

Melissa Agnes

AUGUST 6, 2014

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. Focused attention. Attentional switching. Interference.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. Alas, it’s a war of words I cannot win.

Software 85

Software Case Study Pitching Technology 85

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Mindful Marketing

NOVEMBER 27, 2020

” Although the lawsuit implies a lack of trust , “The trust in antitrust [actually] refers to a group of businesses that team up or form a monopoly in order to dictate pricing in a particular market.” Competition is good for consumers. ” ​ Subscribe to Mindful Matters blog. trillion.

Google 98

Google Engineering Advertising Advertising 98

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good.

Retail 168

Retail Internal International Twitter 168

Flack's Revenge

DECEMBER 5, 2017

Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

ReimaginePR

MARCH 8, 2016

Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring. So this post is for the young up and comers who take the time and effort to write us.

Writing 120

Writing Privacy Blogging Consumer 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. You can find all posts that reference Muck Rack here. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Brand 79

Brand Branding Banking Consumer 79

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. According to Kiip’s blog, the company saw a 230 percent growth last year.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Refer to your contract! Do not forget this step! Righting the ship: When influencers go rogue Let’s face it. Even the best planned programming can go rogue.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., You can have content targeted for the consumer or your client, but maybe that’s not for a linkable asset.

Google 71

Google SEO Tools Pitching 71

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

MAY 27, 2021

It’s not enough to learn how to write a press release, though. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Our company will write, edit, and distribute the press release for you. About 23.5%

Guidelines 75

Guidelines SEO Social Media Engineering 75

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Then, the company refers to its sustainability practices.

Examples 52

Examples Company Financial Brand 52

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. He is still writing today and if you’re in marketing or PR, you might know him today from his column in Forbes. He broke through and earned a role as a copywriter.

Marketing 71

Marketing Content Marketing Sports B2C 71

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. It’s complicated. Why we share. That sounds worse than it is.

Viral 102

Viral Advertising Advertising Facebook 102

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. And it’s easy to doublethink our way into believing that patchwriting is good writing. We consume more. Having your own archive as a reference inspires fresh ideas and indicates where existing ones came from. It’s more like intellectual laziness.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JUNE 7, 2018

Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. I had never heard of it before skimming through the blog post. For instance, John Maeda’s design thinking blog post wasn’t written for me.

Creativity 64

Creativity Writing Blogging Consumer 64

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. It’s tiring. And during the pandemic, we’ve all had to think more slowly. Where do I need to wear a mask? Looking Forwards.

Energy 118

Energy Guidelines Government Measurement 118