ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Demographic or psychographic data about customers based on market research, for example, can help refine story ideas, media targets, and even the wording of content aimed at consumers or business customers. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. Yet, this only tells part of the story. That’s tomorrow.

Google 60

Google Mobile Storytelling B2B 60

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. YouTube is the second largest search engine on the Internet, second only to Google. Video is no longer optional.

Video 120

Video Strategy YouTube Marketing 120

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Birchbox has a cascade of triggers to perpetuate the consumer relationship.

Energy 120

Energy Viral Storytelling Community 120

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article).

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR in High Definition

NOVEMBER 17, 2017

After all, we do generate news and content, but people are now more likely to believe search engines than human editors. First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want.

Policies 72

Policies Facebook Advertising Advertising 72

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Search Engine Journal, SEO leads have a 14.6 Press releases and blogs are known for building brand awareness. According to Neilsen , the majority of consumers trust earned media more than paid and owned.

Strategy 67

Strategy How To B2C Content Marketing 67

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. The more people I get to interview, the merrier.

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. Same with documentary film makers. Do you see the problem? It’s almost over-used.

Construction 40

Construction Internal International SEO 40

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

ReimaginePR

JULY 18, 2016

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. This happens to all of us. Who wouldn’t want that? #5:

Video 120

Video Infographics Brand Branding 120

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” There seems to be real value in using unreal influencers, but as this blog always suggests, just because marketers can, doesn’t necessarily mean that they should.

Ethics 70

Ethics Consumer Reputation Corporate 70

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. A Guest Post by Sean O’Neal, President, Onclusive. Now it’s time for communications to adapt.

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 167

Marketing Employee Content Marketing Training 167

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164