Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. 21 at 1 p.m.

Enterprise 184

Enterprise Technology Tools Privacy 184

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Demographic or psychographic data about customers based on market research, for example, can help refine story ideas, media targets, and even the wording of content aimed at consumers or business customers. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. All of this increases the potential of the Institute as a content engine and revenue generator. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Social media users passed the 3.5 appeared first on Landis PR.

Social Media 52

Social Media Brand Branding Customer Service 52

Ishmael's Corner

APRIL 19, 2015

Are consumers and B2B buyers depending on mobile devices to access news and information? While Google’s guidance for landing high on the SERP (search engine results page) can be obtuse or worse, the blog’s statement on mobile search leaves nothing to interpretation. Yet, this only tells part of the story. We’re working on it.

Google 60

Google Mobile Storytelling B2B 60

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. You can dance around it and share some details without giving so much away that it can be reverse engineered. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

Technology 177

Technology Comparison Case Study Video 177

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. These authentic emotions increase trust and make people want to engage and convert from consumer to customer.

Video 62

Video YouTube Social Media Storytelling 62

ISEBOX

FEBRUARY 23, 2017

The platform is similar to a search engine that can be customized to seek out specific content, how-to’s, inspiration, and products. Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Storytelling Advantage: Instagram. Linking Advantage: Pinterest.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Knowing Vermeer cares enough to send employees outside of engineering and sales to their jobsites was a huge hit.

Agriculture 73

Agriculture Employee Corporate Training 73

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. YouTube is the second largest search engine on the Internet, second only to Google. Video is no longer optional.

Video 120

Video Strategy YouTube Marketing 120

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” But what about PR?

Trends 320

Trends Mobile Consumer Twitter 320

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Podcasts easily allow you to engineer meaningful metrics (if you care to).

Engineering 120

Engineering Tools Examples YouTube 120

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online).

Energy 120

Energy Viral Storytelling Community 120

Presspage

MARCH 13, 2018

They're vital for search engine optimization, audience engagement and contributing owned content to social media. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. They also can provide additional reach when content managers see it slipping.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR in High Definition

NOVEMBER 17, 2017

After all, we do generate news and content, but people are now more likely to believe search engines than human editors. First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want.

Policies 72

Policies Facebook Advertising Advertising 72

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We worked with FEMA and the Army Corps of Engineers, as well as others. Today, it’s a vaccination site. Should I use what’s in the email?”

Crisis 86

Crisis Employee Trade Shows Local 86

Shift Communications

FEBRUARY 6, 2017

billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Facebook now sports 1.86 Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Search Engine Journal, SEO leads have a 14.6 According to Neilsen , the majority of consumers trust earned media more than paid and owned. 100, 500, maybe 1,000? percent close rate. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. The more people I get to interview, the merrier.

Automotive 92

Automotive Meeting Report Film 92

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. or unintegrated, left alone to talk to themselves in a silo, an echo chamber of loneliness. Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. Same with documentary film makers. Do you see the problem? It’s almost over-used.

Construction 40

Construction Internal International SEO 40

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. Not only were the ads humorous, they showed consumers that the brand actually studies user behavior, and will probably keep using that data for things like improving UX. Image credit: Adweek. Image credit: Twitter.

Brand 69

Brand Branding Sports Consumer 69

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Pioneering Robotics Expert Who Helps Organizations Identify Potential Dangers and Biases Encoded in AI, Algorithms and Search Engines. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62