5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Podcasting is personal. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 189

Employee Skype Meeting Nonprofit 189

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Stephen Waddington

NOVEMBER 19, 2017

3 to 6 June – IABC World Conference , Montreal. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 11 to 12 July – History of PR Conference , Brighton. September (date to be announced) – PRCA National Conference, London.

Publicity 68

Publicity Conference Internal International 68

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. You can even start your own publishing platforms, such as podcasts or blogs. Consider where you want to be professionally in five to 10 years.

Strategy 87

Strategy Brand Branding LinkedIn 87

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 104

Interviews Publicity Technology Social Media 104

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And we had fun. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Cision

JULY 8, 2015

If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Mixing disciplines and genres can lead to creative breakthroughs. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. No one wants to attend a two day conference via webinar.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference.

Tools 136

Tools Publicity Measurement SEO 136

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. When you take your PR game to the next level, you increase your value to planners, conferences and events.

Case Study 40

Case Study Conference Reputation Small Business 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Mindful Marketing

JULY 17, 2021

A little over a decade ago, a research paper I’d written was accepted for presentation at a conference in Honolulu, and fortunately my wife was able to join me on this first-time trip to Hawaii. ​ Perhaps the greatest thing that space tourism is doing is inspiring the next generation of creative thinkers and risk takers.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Contently - Strategy

SEPTEMBER 27, 2023

For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. Unveiled at Apple’s Worldwide Developers Conference in June 2023, the Vision Pro is set to reshape the way content marketers engage their audience. Newer, less-charted channels beckon with the allure of untapped potential.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52