ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? The telecommunications company Cisco Systems relies on humor for its video. “ Just like a blog post or white paper, the video wasn’t designed to drive sales immediately.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

The Stalwart Blog

DECEMBER 18, 2015

Now more than ever, companies need to be their own broadcaster. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Communications Conversations

JANUARY 11, 2018

Blog posts. White papers. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Tons of publishers and companies are pouring millions of dollars into producing more video in 2018.

Consumer 104

Consumer Print Reddit Video 104

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. An email campaign sent to seven hundred customers makes fourteen of them buy your new product.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company.

How To 120

How To Tools Exercises Viral 120

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

AUGUST 20, 2014

What specific actions do you want them to take once they connect with your company online? As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Best day to generate comments about your blog post?

Social Media 97

Social Media Media YouTube Facebook 97

Stuart Bruce

MARCH 16, 2017

Reactions – if people can use gifs to communicate their reaction to something then why can’t companies? Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. Sales Reps – Thought Leadership Rainmakers. Can Thought Leadership Be Measured?

Leadership 81

Leadership Reputation Measurement Video 81

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing. The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. Instead of including a generic quote from a company executive, get a quote that actually adds to the story and makes the press release more interesting. Your company is about to release the Vacuumatic 5000, the most impressive vacuum cleaner ever.

Writing 118

Writing Newspapers Report Data 118

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. The Moz Blog. The Wordstream Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. market its recent content offer of a customer journey infographic. Step 3: Get Started. Sharing (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

OCTOBER 26, 2015

whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Secondly it’s becoming commoditised. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

MAY 12, 2016

Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Lead with the why, then move onto the rest of the 5Ws.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 137

B2B Video Marketing Survey 137

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. The prospect that subscribes to a blog, and makes a purchase a year later, will have easily received 50 pieces of content if you are publishing content consistently.

B2B 113

B2B Consumer Marketing Survey 113

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. White papers. Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. White papers.

Content Marketing 74

Content Marketing Marketing Web SEO 74