5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

5W PR

MARCH 26, 2024

Through partnerships, companies can tap into their network, build on the brand story, and maybe even snag some precious media mentions. This usually means explaining how the company’s offering disrupts the financial sector. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 99

Publicity Conference Leadership Measurement 99

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. What’s more, if the piece contains a link back to the company, it will boost its search ranking. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Sword and the Script

FEBRUARY 16, 2021

It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Keep your blog, a newsletter, or an articles-site – separate and sacred. It’s about your audience.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. This kind of organic brand awareness is particularly valuable for new companies or challenger brands. For a larger brand, it can support a leadership position within a business category. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place.

Product Launch 85

Product Launch How To Leadership Analytics 85

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. At the end of the day, the best PR company for you is the one with your best interests at heart. We’re here to help!

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. At the end of the day, the best PR company for you is the one with your best interests at heart. We’re here to help!

Publicity 52

Publicity Brand Branding Reputation 52

PRSay

FEBRUARY 5, 2018

Customers want to know more about the people who lead the companies they patronize. Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Offer useful information and insights. Educate future customers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. To convince a blogger to spread the word about your company’s content or services, you must first understand what goes into the relationship-building process.

Brand 120

Brand Branding SEO Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great tactic for thought leadership content, in particular. Yes, it feared legal retaliation. How to take action if your content is stolen.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Blog about the coverage. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Budget Trends by Kantar Media. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 117

Video Communications Strategy Product Launch 117

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Show why you’re different and how you think.

How To 117

How To eBook Leadership Social Media 117

Sword and the Script

AUGUST 4, 2015

The leadership called for a quick huddle with key players from across the unit. Likewise it’s what stakeholders in a company expect of business leadership. In my mind, planning spans three dimensions, beginning with those responsible: Leadership. Thought leadership webinars. White papers (true white papers).

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Sword and the Script

SEPTEMBER 17, 2019

A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. I signed up for the newsletter, which is very good by the way, and traded DMs with the company. The company says it keeps articles you’ve sent in its index for up to 10 years.

Marketing 75

Marketing System Analytics Content Marketing 75

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! Building a brand in Asia can be a delicate dance that needs a considered approach rather than a one-size-fits-all approach that many multinational companies assume is just like home. You’ve worked in China, Hong Kong, Singapore and more.

Local 120

Local Newspapers Retail Sports 120

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In the early days, it was just blog posts and whitepapers. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

MARCH 10, 2019

Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 98

Survey Media Relations Corporate Communications 98