5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. These insights can be invaluable for refining PR strategies.

Publicity 103

Publicity Internal International Resources 103

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. What social media platforms do you find most useful for pitches? I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral YouTube 120

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. Is PR Right for me?”

Media Relations 150

Media Relations Media Pitching Television 150

5W PR

JUNE 7, 2023

Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network. To achieve this, interns should update their LinkedIn profile and highlight their skills and accomplishments.

How To 88

How To Internal International Trends 88

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? You can also post your questions in the #PRStudChat LinkedIn Group. A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. How do you network on social media with recruiters and potential contacts?

Social Media 150

Social Media Pitching How To Media 150

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft.

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, create a group on LinkedIn or Facebook and take an active part.

Small Business 213

Small Business Fashion Groups Local 213

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. And since most everyone likes to publish minty fresh content, the pitches are ignored.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. I think you should start with Medium and Linkedin. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Build a community. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. Blogs are the “new” news outlets. .” Blog about a topic that your service, product or organization helps address. If you are a car salesperson, you can blog about the best time to purchase a car or 10 ways to spot a tricky salesperson.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Your first contact doesn’t have to be a pitch.

Strategy 105

Strategy Pitching Twitter Community 105

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. PRophet employs about 10 people at this time according to the company’s LinkedIn page and website.

Software 85

Software Media Relations Pitching Media 85

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post. How can you stand out? Want inspiration? PricewaterhouseCoopers. Conclusion.

How To 120

How To Media Employee Policies 120

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Critical Mention

APRIL 9, 2020

It is critical that your digital communication is relatable to your audience across all phases of the purchase process since a great number of people are more digitally connected during this time. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Sword and the Script

JULY 7, 2020

New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. Professional Groups and PR Associations There are many associations dedicated to PR and communications. LinkedIn: [link] 41.

Publicity 105

Publicity Communications Local Resources 105

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Larry: Always seek to help others. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2 What does it do?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MARCH 3, 2019

Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? I wrote this week on my work blog about a better way to start a conversation. Please sign up to the community and get involved. ?? Sometimes idleness is a good thing. ??

B2B 61

B2B Local Web LinkedIn 61

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 95

Survey Industry Leadership Study 95