Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Think Local.

Print 120

Print How To Local Customer Service 120

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Twin Cities Mom Blog. Lindsey Higgins. Jessie McShane.

Instagram 114

Instagram Fashion Local Sports 114

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To Google SEO Pitching 62

Practical Law Construction

SEPTEMBER 9, 2020

This blog, the second in our series on IP issues for construction projects, takes a closer look at moral rights – what they are, how they are commonly dealt with contractually and how they may come into play on construction projects.

Construction 83

Construction Government Examples Local 83

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. Khosrowshahi’s blog post detailing the situation and the fixes planned represents a good first step in managing the situation.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! Full review on the blog v soon ?

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! I absolutely love my blog!

Fashion 62

Fashion Instagram Travel Trends 62

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 68

Marketing eBook Case Study Measurement 68

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite. We can certainly learn from different regions, but we shouldn’t just take from them.

Film 62

Film Travel Television Local 62

Barokas

AUGUST 4, 2017

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. Their story was documented in the book , “The Boys in the Boat” – a good read by the way!

Local 60

Local Blogging Writing 60

Barokas

AUGUST 4, 2017

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. Their story was documented in the book , “The Boys in the Boat” – a good read by the way!

Local 60

Local Blogging Writing Publicity 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. By contrast, junior can write a blog post and publish it with little or no review.

Survey 101

Survey Report Media B2B 101

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Document company social events and get behind-the-scenes photos.

Marketing 60

Marketing eBook Case Study Measurement 60

Practical Law Construction

DECEMBER 1, 2021

This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. The problem with drafting environmental provisions is that they are very much dependent on the project, the parties’ aspirations and national and local laws and regulations. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. Want more blogs like this? What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Pitching 98

Pitching Consumer How To Education 98

PR in High Definition

MARCH 23, 2017

After scouring through files to find that one precious document containing all your passwords, rifling through old emails, usually we just click ‘Forgot your password’. With strong encryption algorithms and local encryption, only you can access your information – LastPass can’t even see it.

Tools 48

Tools Banking Local Data 48

Mindful Marketing

JUNE 27, 2020

Also, solicit the aid of local government in tackling this societal issue. ” ​ Subscribe to Mindful Matters blog. Ask each entity for initial input and ongoing support, including leveraging their networks to help identify qualified people of color for particular positions.

Real Estate 111

Real Estate Community Employee Education 111

PR 20/20

JUNE 26, 2018

We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team. So why not take the extra time to document and really digest the subject matter as well? Keep a running knowledge document shared across the team. Crazy, right?)

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

SEPTEMBER 25, 2017

Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. Who: Various leaders or members of local American Advertising Federation (AAF) chapters.

Conference 62

Conference Marketing Local Advertising 62

Practical Law Construction

AUGUST 24, 2022

This blog considers some of the key takeaways from that decision in further detail. The full background to the decision can be found in Tom and Amy’s blog. The Approved Document B (ADB) in force at the time was ADB 2002. Background summary.

Construction 96

Construction System Report Local 96

Beyond PR

MAY 8, 2018

If that hasn’t swayed you already, influencer marketing can also result in: New, original content creation: Influencers can create authentic content in the medium that resonates best with their audiences, such as blog posts. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

Karen Freberg

MAY 19, 2017

I was doing research on blogs and outlets we would reach out to about our clients. I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before. I pretty much try to experience every aspect of the local cuisine I can get my hands on.

Local 40

Local Fashion Travel Transportation 40

Mora Communications

NOVEMBER 7, 2017

It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media. Assisted Living Marketing Blog | Copyright © Mora Communications Inc.

Strategy 40

Strategy Advertising Advertising Storytelling 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work. That’s thanks to you.

Education 103

Education Government Print Ethics 103

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Communications Conversations

OCTOBER 13, 2015

One of my favorite local Instagram campaigns is #onlyinmn. One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. I blogged about it earlier this year. Simple, but brilliant. Simple, but brilliant.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

FEBRUARY 17, 2016

I have a one-page document. Attend local professional development events (PRSA, AMA or MIMA for Minnesotans). For me, that means: 1) My blog, 2) The Talking Points Podcast, 3) Coffee meet-ups, 4) The corporate communicator mastermind group I organize, and 5) A host of other strategic efforts I’m trying to uncover new business.

Meeting 60

Meeting Trends Web Conference 60

The Hoffman Agency

MARCH 11, 2020

At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. The souvenir booklet - a 40-page document with a “Which Came First?” How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? You should walk away from this exercise with a document that includes all the elements listed here. Without additional information, probably not.

Strategy 99

Strategy Brand Branding How To 99

Flatiron Communications

FEBRUARY 16, 2015

There are simply too many other “media” to neutralize even the most shocking, well-documented news report. Nowadays it is rare when an investigative news piece alone produces positive change for the greater good. A string of bad stories in and of itself literally defined a crisis.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected.

How To 62

How To SEO Google Pitching 62

Journalistics

FEBRUARY 25, 2013

A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. If you build a news blog for example and treat it as your owned media channel, you can publish your news on a regular basis. Write more of that stuff. What are the top topics you can speak about?

Media Relations 52

Media Relations Media Pitching Writing 52