Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Is Your Self-perception Killing Your Blog? Never Underestimate the Power of Consistent Customer Service. Image: mario via Flickr, CC 2.0. This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 19, 2014

Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Twitter Facebook Google+ LinkedIn Monday Roundup: Value. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

FEBRUARY 11, 2017

He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. By comparison, users make an estimated two trillion searches on Google per year. What sort of opportunities? The impact of audio is going to be dramatic.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. It integrates completely with Gmail (or Google Apps). magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. That means they are circulating via email and internet blogs at lightening [sic] speed. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Think of how this applies to your customer community and content strategy. Take a second to slow down. Don’t over-ask.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). When people use it instead of email to schedule meetings, it really saves time. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do customer service on Snapchat? You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics.

Measurement 40

Measurement How To Marketing Engineering 40

PR 20/20

SEPTEMBER 19, 2017

Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. If you’re not blogging, you’re missing out on a massive readership and eventual sales. These might live within blog posts, website pages, main navigation, website footers, emails, etc.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stephen Waddington

FEBRUARY 24, 2019

The exception are public service information and customer service. ?? There’s limited mention in the report of the role of the following in the propagation of fake news: owned media, PR, news media; figures in public life; Twitter, Google or YouTube. ?? My blog is a means of thinking out loud and engaging with my network.

Skype 61

Skype Facebook Sports Interviews 61

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Even with just an hour of google searching, you’re bound to find at least a half dozen great opportunities.

Publicity 100

Publicity Trade Shows Google Twitter 100

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Google your name and Google your business’s name and see what comes up.

Crisis 78

Crisis Local Facebook Social Media 78

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

JANUARY 13, 2015

You want to build a community by focusing on THEM, instead of you. Think of it as a customer service platform first, and a marketing platform last. Look at LinkedIn Groups, SlideShare, Facebook Groups, trade/industry blogs and atypical social media platforms such as listservs and private forums. Slow down to move faster.

Social Media 100

Social Media Media Facebook B2B 100

Journalistics

MARCH 24, 2015

Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response.

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

DECEMBER 14, 2012

You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Waxing UnLyrical

APRIL 10, 2013

Basically it helps you schedule meetings right in your Google calendar, by detecting (usually quite accurately) times being discussed via email. They also have really good customer service. Feedly : so … we all went through Google Reader withdrawal and started looking around frantically for an alternative.

Tools 105

Tools Skype Google LinkedIn 105

Waxing UnLyrical

SEPTEMBER 6, 2012

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. but in Washington D.C.,

Twitter 73

Twitter Social Media Interviews eBook 73

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Meanwhile Google+ has fallen by the wayside. Pinterest has posted strong growth in visual imaging.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Lesson #6 - Transform Your Customers into A Community. When did you last ask customers to send you images of your product in use?

Social Media 48

Social Media Marketing Media YouTube 48

Stuart Bruce

OCTOBER 30, 2014

We can understand how Facebook and Twitter conversations can represent different parts of the community. Google Glass is still at a rudimentary stage. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164