Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications. Localization involves adapting a product for a specific market, which goes beyond language translation.

Local 78

Local Resources Analytics Employee 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Brand 78

Brand Branding Viral Employee 78

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. These topics included listening, doing research, communicating, and being truthful.

Infographics 177

Infographics Internal International Journalism 177

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store).

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Every employee advocacy blog post or article you’ll read will state this claim.

Case Study 60

Case Study Employee Study Software 60

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Shift Communications

FEBRUARY 8, 2022

Check Yourself Before Communicating a DEI initiative. Like any good communications plan, start with research. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. Breaking news happens fast. And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 89

Employee Internal International Training 89

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it.

Case Study 131

Case Study Wireless Company Local 131

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

Publicity 88

Publicity Reputation Technology Industry 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

MAY 19, 2016

Your employees and members are the obvious choices, but there are others who you should consider getting involved, too. Start by encouraging voter registration and participation in local campaigns. Every communication medium serves a different purpose, and your audience will expect specific types of content for each.

Crisis 136

Crisis Education Government Local 136

Stephen Waddington

FEBRUARY 17, 2019

A cottage rented via Airbnb on a local farm was a huge success but less so the Drivey car rental. CommsSchool tackles practical comms skills Marcel Klebba and I are creating a virtual school to share our expertise in communications. We explore the Edelman Trust Barometer and find good news for employee advocacy.

Mobile 79

Mobile Local Tools Community 79

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline.

Local 120

Local Retail Newspapers Sports 120

Mindful Marketing

JUNE 27, 2020

However, on the other side of this endeavor are meaningful relationships and networks with communities of color. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post. all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Solo PR Pro

MAY 16, 2023

Kristen Elworthy of Seven Hills Communications suggests bringing on whoever will be handling your work as far in advance as you can afford to and introducing them to clients so they're both comfortable. This blog post from Wingspan provides a handy list. Modifying scope of work with a client. In the U.S., According to the U.S.

Insurance 52

Insurance Insurance Policies Local 52

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was attracted by FMSC’s need for a solid communication infrastructure. So that drove me into a lot of different settings.

Publicity 174

Publicity Leadership Corporate Agency 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). From holiday campaigns and year-end recaps to planning and budgeting, there is a lot for the communications team to wrap up before the ball drops on December 31. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. This year, we have seen social justice efforts dialled up drastically.

Trends 71

Trends Reputation Course Media Relations 71

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

PRSay

JULY 27, 2016

During this week, we encourage local Chapters to host events focused on providing networking and career development for professionals new to the industry. Use this week to target your communications to new professionals who are not members. Each year, PRSA New Professionals Week (Aug. New professionals.

How To 60

How To Local Training Resources 60