NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

SEO 144

SEO Strategy Brand Branding 144

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares.

Brand 128

Brand Branding Guidelines Creativity 128

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. If you’d like to understand how to monitor your brand in real time, reach out to us here. So let’s dig in. engagements on Facebook and Twitter.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

DECEMBER 8, 2022

Brand impact. First of all, companies have to begin by evaluating the effectiveness of their current public relations efforts because PR campaigns tend to have a direct impact on brand reputation as well as brand awareness, which means it’s important for companies to keep track of their performance. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Use topic segmentation to determine which topics to align with your brand. It’s important to know how your own blog content fares in comparison to earned or newswire content.

Comparison 294

Comparison Advertising Advertising Analytics 294

NewsWhip

MAY 16, 2023

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. This is why it’s important for brands to understand regional passions so that they can best adjust their media when it comes time to target new areas.

Facebook 78

Facebook Sports Comparison Fashion 78

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!). Subscribe for more marketing insights.

Comparison 87

Comparison Resources eBook Case Study 87

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Software Analytics Measurement 195

Contently - Strategy

OCTOBER 18, 2023

With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. For questions or PR support, contact me via jerry@spinfactory.com.

Handbook 52

Handbook Journalism Comparison eBook 52

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. This free guide can help agencies and brand marketers alike prove (and improve on!) Content Creation. their value.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

OCTOBER 18, 2021

Why make visitors guess if they’re a right fit for your brand, product, or service? Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk openly about who you are, and are not , a good fit for. Image credit: HubSpot.

Industry 87

Industry How To Comparison Leadership 87

Konnect Agency

NOVEMBER 26, 2019

She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.

Fashion 75

Fashion Comparison Instagram Social Media 75

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Let’s revisit our top blog posts from the second quarter: 1. Furthermore, unlike networks like Twitter and Facebook that allow brands to broadcast to large audiences, the one-on-one nature of these apps makes it difficult for brands to participate at scale. Here’s how.

Comparison 94

Comparison Measurement Blogging Engineering 94

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

OCTOBER 13, 2021

From the not-so-squeaky-clean methods, like the “fake FWD” or “fake RE:” (when it’s not actually a forwarded message or a reply at all, but rather a sneaky subject line to make you think you’ve already engaged in this conversation once before) to brand-new and interesting tactics, we’re learning and iterating as we go. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

From the not-so-squeaky-clean methods, like the “fake FWD” or “fake RE:” (when it’s not actually a forwarded message or a reply at all, but rather a sneaky subject line to make you think you’ve already engaged in this conversation once before) to brand-new and interesting tactics, we’re learning and iterating as we go. But the idea has legs.

B2C 52

B2C Comparison B2B Data 52

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. This is especially true considering it typically takes multiple brand exposures before a decision to purchase is made. Blog traffic. Brand ambassadors secured. Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The empathy marketing problem.

Marketing 108

Marketing How To B2B Exercises 108

PR 20/20

OCTOBER 18, 2021

Why make visitors guess if they’re a right fit for your brand, product, or service? Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Talk openly about who you are, and are not , a good fit for. Image credit: HubSpot.

Industry 52

Industry How To Comparison Leadership 52

PR 20/20

FEBRUARY 7, 2023

Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned. You can connect your GA4 property in two ways: via your existing Universal Analytics account or as a brand-new account. Determining how many website visitors converted on a landing page. Yes, Google Analytics 4 is a free service.

Analytics 69

Analytics Google Mobile Measurement 69

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. This includes blogs, discussions and other formats. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April.

Software 117

Software Tools Publicity System 117

Sword and the Script

JUNE 7, 2022

There’s no mention of salary comparisons, which is a long-standing issue in PR. Ignoring ESG-related disclosures will soon no longer be an option for many domestic (US) or foreign SEC registrants,” assess this Q4 blog post about a new proposed rule by the Securities and Exchange Commission (SEC). An ounce of prevention.

Software 85

Software Pitching Internal International 85

Beyond PR

MAY 22, 2018

Tracking this coverage helps reveal how your brand is perceived by the media and the public. To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.” ” Encountering Brands out of Shopping Context. Teaching, Adding Value and Trust.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Buzzstream

AUGUST 29, 2018

I typically spend half a day reviewing the keywords at this point to make sure I remove any branded competitors and queries that aren’t relevant for me. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. It is a useful metric, but not here.

Comparison 113

Comparison Data Analytics Tools 113

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. How to Generate Media Referenceable B2B Customers with a Blog. 25% product or service comparisons.

B2B 64

B2B Report Marketing Survey 64