The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media comes with a stamp of approval that brands cannot generate on their own. Earned media is considered some of the most valuable content an organization can generate. media relations

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

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Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered.

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.

I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. To avoid taunts of “fake news,” allow me to clarify. I’ve dusted off the post from a year ago that commemorated the publishing of my 1,000th post. The odometer now reads 1,087.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective. So.What’s Holding Your B2B Blog Back? It's A New Blog.

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Rethinking the Customer Press Release: How to Make It a Win-Win | Business Wire Blog

Business Wire

And one of the best tactics for B2B brands to achieve this is the customer press release. Public relations is the art of securing trust at scale. public relations

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Blogging Branding Storytelling Visual Storytelling Blog design businessweek Marsha Collier SEO storytelling thought leadership

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

The corporate blog makes a major comeback in 2020

Communications Conversations

And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. People were spending more time there than on corporate blogs.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be?

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Pick one differentiating facet of your brand and focus on it consistently.”.

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Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Though blogs are a cheap, simple way to present lots of data and information online, an effective blog is written with intention. Defining a clear target audience for your hospital’s blog(s) is just as important as in traditional forms of marketing. Niche blogging narrows the focus of your message and allows you to connect on a deeper level. Make these links prominent on your blog.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging? What are the best company blogs today? list, the elite designees would be all tech blogs.

My Emotional Support Blog

Barokas

Sometimes, even when their heart is in the right place, brands must be ready to put the kibosh on the select few who want to exploit goodwill for their own benefit. The post My Emotional Support Blog appeared first on Barokas Public Relations. No BS BlogLast week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird.

8 ways blogging can build your startup's brand

PR Daily

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand. I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: 1. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.

Brand Story to Watch: Bluebird Meadows

ReimaginePR

But back to their brand storytelling. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good! The Grammarly Blog.

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. This includes goals like getting viewers to: Visit your blog.

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Not surprisingly product and brand reviews aren’t in the top 10, although they are popular with 15% of bloggers.

7 Best Marketing Blogs of 2019

Critical Mention

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. The blog’s goal is to provide you with the experience and expertise all relating back to the “so what?” HubSpot Inbound Marketing Blog. Neil Patel’s blog.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand. Check out our list of do’s and don’ts for your brand story. Think of your brand as a person.

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The greatest blog post you will ever read

Axia PR

Move your brand away from exaggerations. I’m warning you now, this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often is your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are?

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. They’re valid for anyone trying to build a brand online.

Brand Story We Love: David Peck

ReimaginePR

Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It differs from content marketing and a traditional corporate blog in several ways. The story(telling) behind brand journalism.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. Updating your blog regularly, down to the same time of day and day of the week, is vital. Research shows that once you accumulate 51 blog posts, website traffic goes up by 53 percent. In addition to looking better for visitors, it’s important when blogging for SEO.

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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

Sword and the Script

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? Trustworthy blogs include datelines, bylines and cite credible sources: Datelines identify the context in which a post was published and is a signal of trustworthiness.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. I was reminded of this point recently in pursuing an award competition for blogs. Would the data support my premise that the blog strives for thought leadership?

How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business 5WPR CEO BRANDING Ronn Torossian

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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. If your blog is too difficult to read, your bounce rate will be high and the time spent on page will be very low. Ideally, your links automatically turn a color that matches your branding so you don’t even have to worry about it. The last thing on your blog checklist when writing for humans is to include examples, case studies, and testimonials. A version of this article first appeared on the Spin Sucks blog.

Why NOT to change your branding

Ronn Torossian

It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. While it might seem new and exciting, there are times when changing your branding might […]. The post Why NOT to change your branding appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Agency Public Relation

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

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How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right

Cision

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well. US Blog

How to Use AI to Build a Brand Narrative

Onclusive

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.

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