Six Online Tools for Blog Post Inspiration
MARCH 30, 2016
The post Six Online Tools for Blog Post Inspiration appeared first on Spin Sucks. A great post starts with a great title, which is responsible for every click you receive on your article. Linda Wilson has six online tools that will help.
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared. Andy and I have a friendly competition and, let’s be real, this is my blog, so I’m hoping to beat him in number of attendees and in the super positive feedback.
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. It’s not even my sister’s blog, Pintology , that has 20,000 monthly views in its second month of existence. It’s a blog.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. Promote the application process on your website, blog, and social networks.
5 Tips to Nurture Your Brand Fanatics
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Business Blogging
Brand Story to Watch: Bluebird Meadows
MARCH 13, 2015
But back to their brand storytelling. While you’re here, do yourself a favour and check out Donna’s blog for some of her mouth-watering recipes. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do.
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.
Two Blogging Camps: Which is Better?
JUNE 11, 2012
They blog about social media, online marketing, and best practices. Members of each group sell plenty of books, know how to attract fans, and have mastered the fine art of blogging. What about your humble little blog? Today’s guest post is written by Craig McBreen.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. I''m a brand loyal shopper.
How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity
MAY 26, 2016
Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Focus on producing a blog that’s great for your readers.”.
The Power of the Earned Brand
JUNE 23, 2015
6am Blog Cannes Lions Earned Brand EdelCannes innovation Richard Edelman
Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter
Holtz Communication + Technology
JULY 17, 2015
As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog , which you’re welcome to follow. Yet some new brand blogs from the likes of Pizza Hut and Best Western are getting attention.
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.
Why Training Your Employees on Personal Branding is Good PR
MARCH 15, 2016
Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally.
Blogging trends for content marketers
JANUARY 10, 2016
Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. WEBINAR: Cisco shares its best brand journalism and social media tips.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online.
Pros and Cons of Co-Authoring a Blog
JUNE 9, 2011
I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. If we have dry spells at the same time, the blog sits alone.
Blogging is dead: just 36% of internet users write blogs
JULY 16, 2014
Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.
3 Things You Need to Know About Brand Journalism
DECEMBER 5, 2015
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism.
Study: Big Companies Lag at Blogging, Social Media
Sword and the Script
OCTOBER 21, 2014
I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.
Sustainability: Top 100 Influencers and Brands
MARCH 2, 2016
The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.
Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.
Conservative coffee? That’s Black Rifle’s brand
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
Because after compiling this list of our 11 most read blog posts of 2014, I’m sad to say I barely merited a mention! The 11 Most Read Blog Posts of 2014. The 11 most read blog posts of 2014. The Five Parts to Brand Storytelling Nearly Everyone Misses.
How to Find and Work with Brand Evangelists
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
Making Your Blog More PR-Friendly
ImPRessions - Crenshaw Communications
MARCH 10, 2017
This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared.
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
DECEMBER 6, 2016
When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. Rachel Mansfield is one healthy living blogger and Instagram influencer who has promoted food and beverage brands on her platform.
Help My Blog Is Broken! 8 Steps to Improve Blog Engagement
NOVEMBER 9, 2015
million blog accounts as of early November 2015, with 123.3 A quick look at these numbers and it’s clear that gaining an audience for your blog content is not an easy feat and it’s getting more and more difficult. But the same concepts hold true for blogs.
Top 10 Guest Blog Posts of 2011
JANUARY 4, 2012
Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. No one who guest blogged for us in December made this list. Today’s guest post is written by Lisa Gerber.
How the New York Public Library’s Blog Mobilizes Communities
APRIL 24, 2015
The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program?
10 outstanding corporate blogs
JANUARY 28, 2015
There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?
Blogging for SEO: 7 tips
JANUARY 29, 2015
Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.
Infographic: Journalists Want Brands to Provide Multimedia-Rich Content
APRIL 26, 2017
This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy. Journalists value news releases and want brands to provide high quality content. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.
Fintech: Top 100 Influencers and Brands
SEPTEMBER 9, 2015
We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations looking to improve their quality of service. Fintech: Top 100 Influencers and Brands Click To Tweet. TOP 100 BRANDS. The Financial Brand.