The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think? Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. Perhaps this is frequency bias at work, but I thought I should check it out. Perhaps this is frequency bias at work, but I thought I should check it out. So, I consulted Google Trends. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. How about a movement? Very cool.

eBook 120

eBook Google Tools Analytics 120

Critical Mention

APRIL 5, 2019

What is content marketing? By creating a targeted experience, you control what your audience does when they visit your website. How do I know if it’s working? Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

SEPTEMBER 16, 2015

Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. All content marketers run into problems every now and then.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. What drives sales and leads for your client?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. But what excited her was, for me, an obscure and, to my eyes, unimportant piece on the BBC website. But what excited her was, for me, an obscure and, to my eyes, unimportant piece on the BBC website. Eight years ago I oversaw the worldwide media launch of a Glasgow SME.

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

MAY 29, 2015

What else would you call counting all those impressions, hits and followers? Everyone does it without even knowing it, so it’s time to stop being frightened of it!”. Everyone does it without even knowing it, so it’s time to stop being frightened of it!”. However, regular Math? Want to do PR measurement better?

Engineering 120

Engineering Measurement Analytics Sports 120

Critical Mention

JANUARY 8, 2019

But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. So, how do you help your company stand out in a hyper-competitive environment? Think about your brand voice and what type of audience you want to target. Develop your own pitch style. Do not leave the journalist guessing!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

The Resolution Blog

SEPTEMBER 3, 2015

But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? From upgrading your brain to realising nobody cares what you're doing, every tip is engineered to make a big difference to how you work. So what part does tech have to play in preparation?

Tools 120

Tools Measurement SEO Strategy 120

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. What are the roles and responsibilities of the existing marketing team?

Marketing 52

Marketing Technology Internal International 52

Presspage

FEBRUARY 13, 2018

Mobile use is skyrocketing, and beginning this year, Google will move to mobile-first indexing when it ranks results, as opposed to the desktop-first it currently employs, says Jared Hoffmann digital content editor at Children’s Mercy Kansas City. Here are a few tips: 1. Think about the mobile experience.

Mobile 74

Mobile Google Video Nonprofit 74

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Did you receive an Amazon Echo, Google Home, or other voice assistant device as a holiday gift? Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. 4 Ways PR Can Gain Leverage with Ahrefs. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JANUARY 20, 2020

Across the board, Zapier has worked wonders to reduce the risk of siloed data. The integration allows you to easily connect outside data sources (think: social lead ads, event management platforms, Google Sheets, or payment processing / ecommerce tools) to your HubSpot portal to sync with new or existing contact records.

System 65

System Data Facebook Tools 65

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. This is how a little paid promotion can earn a little extra organic lift. What Should B2B Pay to Promote on Facebook? If the hard sell isn’t the way to go, what should B2B pay to promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” That’s what we’ll seek to optimize with these best practices. ” – Stephan Dubner, author of Freakonomics. 32 million people listen to podcasts monthly. The average commute time in the U.S.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. 4 PR lessons from the world’s top-paid artists .

Training 40

Training Banking Pitching Writing 40

MaccaPR

APRIL 2, 2015

This includes all social posts and blog posts. Captivate customers with imagery before your competitor does. What''s the use of putting content out, when no one is engaging with it! Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. “At some point, we have to face facts and need to improve on what we’re doing.” ” 2. .

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

JANUARY 8, 2016

What’s interesting about resolutions is how they can be interpreted for one’s professional life as well. But if what you’re going to do is not crystal clear, nor how you’re going to do it, then NYRs are just a recipe for disaster (and then you end up as a 38 percenter). Spend less, save more.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google never really invested in FeedBurner , but even so, it was simple, and it worked.

Google 108

Google Tools Analytics Blogging 108

Waxing UnLyrical

DECEMBER 21, 2010

I didn’t have to set up a different user name (that drives me crazy, I mean how many user names can I have?!). What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. So of course I checked it out. Just why do I love Amplify so? It’s easy.

Facebook 108

Facebook Twitter Blogging Social Media 108

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Built for 1.

Tools 62

Tools Blogging Pitching Google 62

Waxing UnLyrical

DECEMBER 5, 2010

So today’s roundup features seven posts from blogs that I have never before shared; not because I didn’t want to, but because I was too thoughtless to do so. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Some are new. This post resonated.

Facebook 80

Facebook Twitter Measurement Blogging 80

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. Yet here we are, working in the digital age of marketing. The solution boils down to the following: Understand what matters.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. What does that mean? Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> Check out our services.].

Software 120

Software Technology Advertising Advertising 120