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Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 84% of B2B marketers use paid distribution channels for content marketing purposes. 2) Blogging benchmarks. Here are some useful benchmarks: How long is the average blog post?
5W PR
FEBRUARY 22, 2024
Highlight positive social or environmental impact to tap into consumers’ desire for purposeful purchases. Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag.
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Sword and the Script
JUNE 6, 2023
Among the top five uses are: 69% use it image creation; 58% use it to generate text; 50% use it for voice and audio purposes; 37% use it in chatbots; and 36% are using it for coding. says it plans to add generative AI features that are “purpose built for Investor Relations.” PR tech mentions Media list building with AI.
Cision
APRIL 6, 2015
Rand Fishkin’s Whiteboard Friday runs a little short of ten minutes every (note: this isn’t technically termed a podcast, although for all intents and purposes it is). Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast.
Sword and the Script
JUNE 15, 2021
It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. To be sure, I follow my own advice. I’ve written dozens (hundreds?)
Cision
MARCH 30, 2015
For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. So much so that trying to curate without a clear purpose can lead you down some unexpected rabbit holes. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.”
Sword and the Script
AUGUST 4, 2020
As such many of the PR tech vendors have brought features to the market for this purpose. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. At the same time, the words vendors use have shifted.
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