Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media Database A robust media database powers another communications and PR cornerstone – media relations.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Of course, you do. Update your CTA.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Cision

FEBRUARY 22, 2017

Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media. Pro tip: Tag the media outlet or writer (or both!) Include it on your website or blog. Use it to drive and influence your leads.

How To 245

How To Media Report Interviews 245

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. And that works. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. I outlined this feature at length in a post about building your own media list.) I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. According to recent research, companies can get about five dollars worth of media value for every dollar that they spend on influencer marketing campaigns on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

5W PR

JANUARY 3, 2024

The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels. Social media shoppable posts Platforms like Instagram , Facebook, and Pinterest allow brands to tag products in their posts, enabling users to explore and purchase items without leaving the app.

Brand 78

Brand Branding Mobile Pinterest 78

ReimaginePR

SEPTEMBER 9, 2021

So, to optimize your YouTube video for Google as well, look at Google keywords and see the tags and targeted keywords for your niche. This LinkedIn blog post is a great place to start. Metadata – Title, Description, Tags, Thumbnail. You can also include links to your website and social media here. Branded Channel.

YouTube 156

YouTube Video Corporate How To 156

Cision

APRIL 14, 2017

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers. A simple way to do this is via social media.

Media 231

Media Pitching Social Media Instagram 231

Doctor Spin

MARCH 27, 2023

SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! Please support my blog by sharing it with other PR- and communication professionals. This post was originally published on The Media Spin No. But let’s not pretend that Fermi’s paradox is quite so paradoxical. Thank you for reading this article.

Media 52

Media SEO Government Twitter 52

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344

B2B Facebook LinkedIn Small Business 344

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. The post 2022 Social Media Trends Pt. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform.

Instagram 78

Instagram Infographics Trends Software 78

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 61

Blogging How To Small Business Guidelines 61

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? Social channels track engagement, replies, follows, favorites, links, embedded media and hashtags. Corporate blogs are the norm. Related articles: 4 helpful tips to make social media work for your business – Agility PR.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Encourage user-generated content through testimonials, reviews, and social media engagement.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 6 Statistics on How Journalists use Social Media. Need an extra pair of hands?

Social Media 108

Social Media Report Survey Media 108

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Blog post: 2 yrs. — But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. It talked about the “half life” of content.

Social Media 68

Social Media Pinterest Strategy Media 68

5W PR

APRIL 29, 2023

Limited edition menu items, social media content, discounts, and promotions can help restaurants capitalize on these national days for food and attract customers. Promoting the limited edition item through social media and email marketing is crucial. Promotion of the limited edition merchandise on social media is essential.

Local 88

Local Social Media Print Agency 88

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. You can take control.

Social Media 100

Social Media How To SEO Media 100

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 But what does this mean to communication professionals hoping to get media coverage? Why the shift? Instant Articles. Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018. Influencer Marketing.

Social Media 66

Social Media Trends Pinterest Instagram 66

5W PR

FEBRUARY 9, 2023

This change to the social media platform will alter the way that users are able to access the commerce capabilities of the app. For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event.

Instagram 88

Instagram Facebook Consumer Company 88

Cision

MAY 16, 2015

It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management. Google Tag Manager is a free tracking tool—similar to Google Analytics—except this function is designed to measure much more granular data from your website or landing page. Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. But those come at a high price tag for the most part. Influencers, who and how they are used, are one of those changes.

Social Media 95

Social Media Publicity Media Retail 95

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. Using visuals in your social media strategy is a must.

Social Media 61

Social Media Media Infographics Financial 61