Presspage

AUGUST 5, 2020

Careful segmentation by geography, media audience, and channel means you’re getting the right message to the right journalist at the right time - and that’s the core of good PR. Naturally, when it comes to email pitching, your opportunity to gain coverage is only as good as your media list. A/B Testing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Careful segmentation by geography, media audience, and channel means you’re getting the right message to the right journalist at the right time - and that’s the core of good PR. Naturally, when it comes to email pitching, your opportunity to gain coverage is only as good as your media list. A/B Testing. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. They also invested too heavily in paid media vs. earned/owned. This will prevent bad links from passing PageRank. Google Fred Update. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Presspage

NOVEMBER 7, 2017

Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment.

Local 92

Local Engineering Internal International 92

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Focusing on building deeper client relationships with longer, more strategic engagements meant I needed to be a better broad-based practitioner and less a tactical media specialist.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

JUNE 25, 2019

Solo PR pros are increasingly adding podcasts to their media outreach, but podcasts can also be a useful tool to develop business. Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. Reach clients outside of your local market. Build a regular audience and a sustained client base.

Leadership 72

Leadership Tools Video Local 72

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. We’re used to consuming media on mass. What has changed is how content is utilised.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

Presspage

JANUARY 17, 2018

” “They think of themselves as a media company,” Holtz says, “and this is a good demonstration of that.” A contemporary newsroom allows you to publish content that you once might have confined to a news media pitch, says Jake Jacobson, director of public relations at Children’s Mercy.

SEO 60

SEO Engineering Mobile Pitching 60

Bad Pitch Blog

SEPTEMBER 20, 2006

After that, he’ll be visiting Cincinnati on October 10th to headline the local PRSA’s annual media day event. If you can’t make those, but still want more bad pitch, stop by the Forward blog and listen to a podcast interview I did recently with Paull Young. So fire up those iPods and have a listen!

Pitching 40

Pitching Blogging Conference Interviews 40

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Communications Conversations

MARCH 4, 2016

Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. But, after Lee was done with the procedure, and the #Scope was off, I started thinking: Was that really effective from a PR/social media perspective? 4: It crossed media lines.

Fashion 60

Fashion Social Media Web Instagram 60

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. You also don’t want to tag your company in your response because the reviews will more likely appear when prospective clients are searching for you online. Resolve the problem. SCHEDULE A DEMO.

Customer Service 61

Customer Service Writing Financial Local 61

Communications Conversations

AUGUST 25, 2015

Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Typically, we would have started our influencer event by targeting an A-list group of local influencers. The strategy.

Case Study 60

Case Study Study Local Twitter 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals (#bizjournals) believe you can.

Journalism 70

Journalism Local Social Media Twitter 70

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Updating the branded content tag. How Local News Stations Cover Weather on Facebook. Every month, we meet with clients.

Social Media 49

Social Media Pinterest Media Instagram 49

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. The current term of art is “earned media.”

Television 75

Television Storytelling Groups System 75

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I see so many one-off campaigns on blogs and on Instagram and while it creates a short bump in visibility for the brand, it’s my impression that it wears off quickly.

Interviews 88

Interviews Instagram Video Creativity 88

Presspage

DECEMBER 8, 2023

A CRM capability that was highly requested by multinationals that value centralised control and efficiency as well as empowering their local teams to adapt to their local needs. For instance, one customer had 94 tags added to one single contact, which was much more than we had anticipated and tested for.

Blogging 78

Blogging How To System Data 78

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I see so many one-off campaigns on blogs and on Instagram and while it creates a short bump in visibility for the brand, it’s my impression that it wears off quickly.

Interviews 60

Interviews Instagram Video Creativity 60

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. They also invested too heavily in paid media vs. earned/owned. This will prevent bad links from passing PageRank. Google Fred Update. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. It seems some of our local media can’t even do that. Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Scrooge is right.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Bad Pitch Blog

MARCH 6, 2007

And check out their newly launched blogs for more in-depth discussion around magazine content. 3) Eleven Ways to Land Media Coverage -- Inc Magazine Written for its readers, these basics from Inc. And check out their newly launched blogs for more in-depth discussion around magazine content. Stop the madness!

Local 40

Local Pitching Blogging Media Relations 40

Bad Pitch Blog

SEPTEMBER 8, 2007

The Bad Pitch Blog and Strategic Public Relations earn me two separate entries in the online media databases (OMD). Or their media lists are so long they don’t realize a name has been listed twice. De-duping a media list is a very basic, standard practice. Perhaps, but I doubt that ‘s the issue here.

Media 40

Media Radio Newspapers Pitching 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Bad Pitch Blog

NOVEMBER 5, 2008

I''d like to introduce you to xxxx, a new, place-based out-of-home digital network that delivers relevant, localized media within the rhythm of consumers'' daily rituals, like afternoon coffee or sandwiches at lunch." tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog.'

Report 41

Report Engineering SEO Pitching 41

The Hoffman Agency

JUNE 21, 2018

Google spreadsheets are a lifesaver to collect each market’s recommendations, case studies, media lists, etc. This ensures that all messaging is both consistent and relevant to the local market. Side note: locals will have no idea what you are talking about if you call it Korean BBQ). Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 1) The Care & Feeding of Tech Media Media Guerilla This is actually a link to a link, but Media Guerilla is written by uber-smart Mike Manuel.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Buzzstream

OCTOBER 30, 2018

PR worked with media outlets to acquire media coverage. Included in the vendor comms was a PR kit personalized for those included in the report, including a custom badge highlighting the award, and a prewritten press release and blog announcement. Marketing sent out vendor communications to products that made the reports.

Software 56

Software Report Data Strategy 56

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Bad Pitch Blog

FEBRUARY 26, 2008

Second only to coverage, we seek closure in media relations, a definite response. This site became an instant Bad Pitch Blog guilty pleasure. We know the media have a tough life too. Angry Journalist #974 I’m peeved at the PR lady from the local college. A new site is channeling journo rage. Angst-inspired comments.

Pitching 43

Pitching Local Media Relations Meeting 43

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Bad Pitch Blog

APRIL 24, 2007

In addition to tons of local exposure, the story hit the Associated Press and gained statewide exposure in Cleveland and Akron. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | WKRP in Cincinnati' But sometimes what sounds like a turkey of an idea can take flight.

Pitching 40

Pitching Comparison Radio YouTube 40