Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 101

Report Automotive Media Local 101

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Local Newspapers or Online Publications. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

JUNE 3, 2020

Write a letter to the editor. Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Reach out to local synagogues, churches and mosques. Engage others, and use your voice to get the conversation started. Conduct meaningful outreach.

Local 155

Local Community Conference Writing 155

5W PR

APRIL 10, 2022

Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Writing blogs that matter to pet owners can bring quality traffic to a company’s website. These blogs can feature products. If the content of a blog is kept fresh, it will also help its rankings.

Marketing 78

Marketing Local Social Media Blogging 78

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Learn How to Write a Great Press Release.

Small Business 99

Small Business Community Local Social Media 99

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog.

Blogging 58

Blogging Writing Pitching Storytelling 58

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. We own that content. We have been doing that.

Corporate 60

Corporate Blogging LinkedIn Web 60

NewsWhip

OCTOBER 31, 2022

This was heavily covered by local publishers in various states, but the top story about the driver came from KSLA and earned over 139k engagements. . Tesla often appears in these blogs due to the actions of Elon Musk, but this time it was the product itself that featured prominently. Tesla owners’ issues earn public interest .

Brand 158

Brand Branding Film Banking 158

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

Blogging 75

Blogging Print System Sports 75

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 84

SEO Mobile Engineering Ethics 84

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

Landis PR

MAY 17, 2021

Blog courtesy of Robin Carr, LCI. A lifelong journalist, he has been writing about the supermarket business for 40 years. Now I’m happiest writing stories that provide new information to my readers and help their businesses. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer.

Meeting 92

Meeting Media Retail Radio 92

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? But what you write is dependent on your approach and defined outcomes. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location.

Conference 80

Conference Reddit Local Course 80

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Communications Conversations

APRIL 30, 2019

Further down on page one of that search, you’ll find this post of the top 100 beer blogs and web sites –a quick search through that list leads you to all sorts of potential influencers to dig into more. 2: Research industry publications–look for who’s quoted or writing bylines. Again, not sexy, but effective.

Tools 111

Tools Twitter Local Pitching 111

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” As I write this post currently, we’re closing in on unthinkable 20% unemployment. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. The Association for Women in Communications: [link] 7.

Publicity 105

Publicity Communications Local Resources 105

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Landis PR

JUNE 13, 2022

There are a LOT of reporters writing about the environment and climate change from a LOT of beats. We’ve developed some really in-depth stories for our clients by working with meteorologists from local TV stations, as well as The Weather Channel. Check out their blog post More Climate Reporting, At Last. Justice for all.

Real Estate 52

Real Estate Energy Resources Travel 52

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

Brand 189

Brand Branding Real Estate Tourism 189