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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

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Get Creative in Building Your Connections

Shift Communications

In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. Building connections is also about taking the initiative and getting creative. As with anything in PR and marketing, a big component of networking is flexing your professional muscles. Coffee dates.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Please support my blog by sharing it with other PR- and communication professionals.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

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Public Relations vs Marketing

Doctor Spin

In this blog post, let’s look at the differences between public relations and marketing. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. However, public relations has such know-how.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. At the end of the day, we have a dedicated and talented team of editors at FleetOwner and in our company’s Commercial Vehicle Group. I am in constant awe of the stories these folks produce.

Meeting 60
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What Do Journalists Want? Five Elements of a Good Story

Bianchi Biz Blog

This is part of the reason we created our Meet the Media blog series. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Non-promotional Insight with a Reader Takeaway. Timeliness.