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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Utilize storytelling to highlight the unique features and disruptive potential of the technology.

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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

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A fish rots from the head: reputation needs leadership

PR in High Definition

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust.

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement. PRStudChat.

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B2B Tech PR in the Age of Social Media

5W PR

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture.

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