Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How comprehensive and relevant is their media monitoring? Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Polaris

DECEMBER 2, 2014

In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? An editorial calendar is a calendar filled with a schedule of upcoming blog posts. A blog editorial calendar is helpful for planning content.

Blogging 186

Blogging eBook How To Writing 186

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

5W PR

AUGUST 30, 2023

Leveraging social media Promote the Amazon Storefront on the brand’s social media channels to redirect followers and fans to the Storefront. After that, it’s time to log into the Seller Central account and open Manage Stores in the Advertising tab.

Mobile 78

Mobile Advertising Advertising Social Media 78

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Make a detailed plan.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Solo PR Pro

FEBRUARY 15, 2022

You’ve been asked by your client to vet an influencer who has presented a media kit and pricing sheet that you think is way out of line with your client’s budget. Situations like this make independent practitioners shudder when they think about where to start to launch and manage influencer campaigns. Take over a social channel?

Small Business 99

Small Business Web Nonprofit Resources 99

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Most importantly, awards represent a third-party endorsement. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. It also has some email plugins that allow PR to work in their email client of choice – and still manage activities in the Propel platform.

Software 88

Software Pitching Measurement Enterprise 88

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Manage the content production and approval process.

Blogging 56

Blogging Strategy Resources Social Media 56

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. Second, the gates are creating niches. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

Software 99

Software Study Pitching Analysis 99

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 1) How long should a blog post be?

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Media Habits News Websites.

How To 52

How To eBook Corporate Groups 52

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This aspect of the intranet involves scheduling, managing, and facilitating meetings within the organisation. Horizontal.

System 52

System Employee Meeting Internal 52

Shift Communications

FEBRUARY 18, 2020

However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. Through Google Analytics, SHIFT measures website traffic referrals from earned media placements. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Newsfile

SEPTEMBER 26, 2023

By Melissa Strle The Securities and Exchange Commission (SEC) adopted new rules for registered funds and institutional investment managers to track and report proxy voting on the new Form N-PX. As a result, as an institutional investment manager or fund, you should familiarize yourself with the new Form N-PX disclosure requirements.

Data 52

Data Report Meeting Government 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Ehm launched YMC to create an online destination to help multitasking moms manage their busy lives with advice on parenting, pregnancy, fashion and more. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Waxing UnLyrical

NOVEMBER 16, 2016

Social media and blogs require a certain frequency of posting to remain “viable” and effective. The first logical move when you’re seeking an image is to do a quick Google search (in the image category). On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ).

Blogging 40

Blogging Strategy Social Media Content Marketing 40

The Resolution Blog

APRIL 23, 2018

It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). Coverage clip and media analyst Steph Bridgman. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights.

Data 120

Data Measurement Examples Tools 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58