Sword and the Script

FEBRUARY 13, 2018

In those cases, look to punctuation techniques to help break up the text. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program.

Writing 60

Writing Blogging Content Marketing Web 60

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category.

Communications 170

Communications Marketing Enterprise Case Study 170

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Barokas

MAY 31, 2019

Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. In some cases, there are certain reviewers that are slow.

Marketing 85

Marketing Guidelines Social Media Conference 85

PR 20/20

JANUARY 23, 2023

Unsure if your website fits into one of these categories? Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Muck Rack case study with The Motley Fool.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Here we go….

Software 100

Software Reddit Marketing Survey 100

Mindful Marketing

OCTOBER 4, 2023

However, both headlines are case studies in nonverbal communication – People’s clothes and how they wear them often portend their personalities and purposes; similarly, individuals’ eyes often signal what they’re thinking and feeling. ” ​ Subscribe to Mindful Matters blog.

Policies 98

Policies Sports Interviews Case Study 98

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” To succeed in a particular space, whether it’s crowded or a new category, you have to understand it. ” Continue reading at your own peril if you’re not that far!]. What does your target audience look like?

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. 1) How long should a blog post be? A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. (

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 8, 2017

The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. If there’s a trend in marketing that’s shaping up in 2017, there’s a good case to be made it centers on trust. Those five categories are: Consumption metrics. Engagement metrics.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. How do you figure out which use cases to prioritize? MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. trillion in 2019, ramping up to $3.9 Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

Buzzstream

SEPTEMBER 27, 2018

In most cases with content analysis I tend to look at the past year, but in this case I want to look at all the content we’ve posted then manually review the topics and dates. Now enter the URL for your blog or website (or that of your clients) and sort by the metrics that apply to your content goals.

Strategy 99

Strategy Analysis Reddit Data 99

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends.

Survey 136

Survey How To Construction Data 136

5W PR

SEPTEMBER 23, 2019

This rule essentially divides up social media content into three categories, helping content creators diversify their feeds and accomplish multiple goals. It could publish a few case studies to then create content for social media from.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. Some are straight blog posts from SF leaders. So, there you have it, two great brand journalism case studies during the COVID age. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Katie Paine's Measurement Blog

JULY 20, 2023

Read about British Columbia’s very successful flu shot campaign in our article “ 3 Exceptionally Effective Risk Communication Case Studies. ”) In the chemical industry, the typical goal is to get people to shelter in place when and if there’s an accident. In that case the most trusted source was health care providers.

Chemicals 52

Chemicals Brand Branding Survey 52

Ishmael's Corner

SEPTEMBER 30, 2014

Here are some of the choice passages that express the FT’s point of view followed by my three cents: - Ken Doctor, a news industry analyst who has studied the “muddying of the waters” between news and marketing, says of Chevron’s Richmond site: “There are not a lot of things that amaze me but that takes chutzpah to do that.”. .

Journalism 150

Journalism Brand Branding Publicity 150

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Sometimes data-led : whilst not always the case, this format is a popular choice for anyone who wants to display complex or interesting data in a fun way.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Mindful Marketing

AUGUST 13, 2022

Third, crypto currencies and NFTs, two new categories of virtual products that were virtually unknown a few years ago, have offered an array of endorsement opportunities not only because they’re new but because many people still don’t know exactly what they are and, therefore, lean on endorsers to guide them.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Newsfile

MAY 11, 2023

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. How do you figure out which use cases to prioritize? MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. trillion in 2019, ramping up to $3.9 Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. This is not the case with posts where someone has been given a demo of a product.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Do you blog regularly? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. In case you missed #INBOUND19, check out the recap on our blog.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Job Coach

SEPTEMBER 10, 2013

There was a time many years ago when internships were employed by organizations to give back to society by offering summer employment to students in disciplines related to their academic studies. Is the organization a leader in its category, whether a non-profit, corporation, institution or agency?

Pinterest 120

Pinterest Case Study Internal International 120