Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. Run marketing experiments to see what variables can best improve your ads performance. 1) A/B TESTING. 1) A/B TESTING. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Cision

APRIL 18, 2015

Sharing begets sharing in the social media world, and what better way to build a larger audience than sharing great content? Follow the influencers in your industry on Twitter or by reading up on their blogs, and share the content you find to be most helpful for your audience. Here are four reasons. It can grow your audience.

Conference 120

Conference Social Media Content Marketing Industry 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

JULY 14, 2020

Cutting through the clutter 4. Second, on the list – an executive team that doesn’t understand communications – is closely related. If you have such a system already, continuously seek to improve it. According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. PR budgets 5.

Survey 140

Survey Measurement System Education 140

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

Landis PR

MAY 1, 2023

Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023. Built on top of the GPT-4 and GPT-3.5 Media Relations AI tools can also be utilized in media relations. Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? You’re not alone.

Tools 52

Tools Marketing Writing Resources 52

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Use Annotations.

Analytics 120

Analytics Google Measurement SEO 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 101

Company Survey Pitching Report 101

Cision

APRIL 29, 2016

And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Research from Havas Media shows that 55 percent of people have a natural distrust for brands. Here are some research-backed tips to significantly improve your public relations response rates: 1.

Publicity 120

Publicity Mobile Ethics Social Media 120

Presspage

AUGUST 8, 2017

Social sharing will improve your ranking. A modern newsroom is up to speed with all the latest social media plugins. Sharing to social media sites and linking to your social platforms is easy and clear. This isn’t just for fun or to hoard followers – social sharing improves your ranking.

SEO 141

SEO Engineering Google Web 141

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. Photo courtesy of Pexels. 1) Pay Attention to Your Landscape: Curiosity Leads to Innovation.

Creativity 98

Creativity Publicity How To Policies 98

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Critical Mention

APRIL 8, 2018

But what can you do to help bring more media attention your way this spring? They play an important role in a public relations program. “April showers bring May flowers” – that’s how the old saying goes. Press releases are one way you can help drive more visibility for your company, product or service. Keep it concise.

Media 67

Media Pitching Internal International 67

Buzzstream

JANUARY 16, 2024

Extension Monitor saw the count at over 188,000 extensions a few years ago. That is a lot of extensions to try out. There are also a lot of duds out there. Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. Paid plans start at $49/mo.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? 2) How long should a blog post be?

Study 81

Study B2B Marketing Survey 81

The Resolution Blog

APRIL 23, 2018

Coverage Trackers Data comes into all areas of Public Relations however coverage trackers are arguably the most important recordings of data. It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) News & World Report. What makes a good subject line?

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today.

Tools 136

Tools Publicity Measurement SEO 136

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. Get the tips you need with our white paper!

Google 120

Google Measurement Content Marketing Engineering 120

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I’ll walk you through how to turn your unlinked mentions into links.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

DECEMBER 3, 2019

Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. Meltwater improves sentiment analysis. Onclusive acquires Ozmotik to amplify earned media. And here we go….

Data 88

Data Enterprise Survey Instagram 88

Polaris

DECEMBER 14, 2014

Best business book: The 4-Hour Workweek by Tim Ferriss. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” Milne being two of my all-time favourites), and as I grew older, I graduated to chapter books and, eventually, full-fledged novels and non-fiction.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ZudePR

JANUARY 21, 2016

You’re a public relations practitioner. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You Should Read This If. You want to learn.

Digg 104

Digg SEO System Reddit 104

Bianchi Biz Blog

MAY 13, 2021

Another client, Rolls-Royce Power Solutions, which typically holds its mtu Power Generation Symposium for customers, potential customers and media in-person in Mankato, Minnesota, held its symposium online for the very first time in 2020.

Conference 60

Conference Automotive Video Energy 60

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Also, comments on industry-related blogs can also provide ideas for your content.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Remember to add work related webinars and education on the list. You are a hard-working professional with the talent to succeed in your industry. Work Smarter, Not Harder. Dedicate Time to Your Career.

Print 71

Print Resources Technology Interviews 71

Presspage

JULY 25, 2018

Here are a few tips: 1. Just the facts, ma’am Reporters look at press releases for facts, says Orly Telisman of Orly Telisman Public Relations. Be explicit about how media outlets can use them in their coverage, Copps adds. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing.

Customer Service 120

Customer Service Social Media Analysis Data 120

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Rock the Status Quo

MAY 4, 2015

It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog? The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

DECEMBER 21, 2018

They highlight what is important within a mishmash of related ideas. What story opportunities exist for both traditional and social media? What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. You need to plan, then write your strategy based on these findings. What do you want to achieve?

Strategy 88

Strategy Analysis Small Business Measurement 88

MaccaPR

OCTOBER 28, 2014

Peter Shankman is a driven, successful and adventure-seeking public relations entrepreneur. Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " It certainly created buzz.

Interviews 54

Interviews Financial Social Media Crisis 54

PR 20/20

JUNE 26, 2018

Or, how do you ensure your internal marketing team is continually improving? Here’s a few tips for learning the ins-and-outs of a new market or industry. Consider it a starting point, and let us know your additional tips and resources! Consider it a starting point, and let us know your additional tips and resources!

Industry 58

Industry Insurance Insurance Resources 58

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. “At some point, we have to face facts and need to improve on what we’re doing.” Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40