Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. When she’s not writing you can find her at music festivals, hiking or snowboarding. Aria Finger / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

NewsWhip

JUNE 2, 2021

Real-time data is very useful for informing response and channels of response. However, historical data can have predictive value too. . Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign.

Media 88

Media Data Reddit Crisis 88

Cision

JULY 6, 2017

Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Many online users increasingly are savvy about Big Data and will be wary to give out information. Literally write it out as clear as day: “FREE STUFF! How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

prTini

NOVEMBER 21, 2014

Maintaining Company Culture, Hunger Games Style. How to Identify Weaknesses in Your Writing. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content. 5 Techniques to Drive Clicks From Twitter.

Brand 52

Brand Branding Case Study Big Data 52

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history.

Creativity 96

Creativity Storytelling LinkedIn System 96

Beyond PR

JANUARY 2, 2018

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Does this PR strategy line up with the long and short-term goals of the company? Find a balance that works for everyone.

Measurement 75

Measurement Strategy Software Analytics 75

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

AUGUST 19, 2017

Last on the list of attributes was using big data and analytics to formulate strategy.”. The CMO of the future is an even more important player in the C-suite,” she writes. The CMO knows the customer best and leads the company into the future – a customer experience futurist predicting what customers want and need.”.

Leadership 63

Leadership Study Analytics Survey 63

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. The company used the information to micro-target voters in US elections. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem.

Privacy 40

Privacy Data Ethics Policies 40

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. The pushback needs to be around, who houses the data, who minds that data, and how is that data used.

Ethics 52

Ethics Publicity Data Agency 52

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

PR 20/20

JULY 24, 2019

The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. write press releases, generate analytics reports). If you’re anything like us, you chose a career in marketing to avoid anything resembling data science.

Marketing 59

Marketing Data Technology Analytics 59

Waxing UnLyrical

JULY 2, 2018

A5: It was when I worked remotely for a publishing company. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. If a company executive is presenting or speaking on a panel, consider a post that features their story. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. You kind of would have to do this repeatedly week after week to really get the same amount of data.

Brand 78

Brand Branding Marketing Data 78

PR Breakfast Club

JULY 6, 2015

According to HubSpot’s Marketing Benchmarks report, companies who post more often get more traffic. Understanding the data behind these studies can help you understand how often you need to post. 5) Use Data Daily. Now, she’s a PR Specialist writing in her free time. 4) Post Early and Often .

Data 28

Data Pinterest Social Media Big Data 28

Flatiron Communications

MAY 2, 2017

If you’re not sure where your writing stacks up, try this 25-question quiz. Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

Shift Communications

OCTOBER 31, 2016

Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. It was people at desks writing, researching, and sending out information. And I spoke about the future, the Rise of the Citizen Analyst. Every single one.

Analytics 60

Analytics Data Analysis Technology 60

The Resolution Blog

AUGUST 1, 2019

It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. Hell, I’ve been teaching the PR industry about digital marketing through training, talks, my writing, my podcast and lectures for the last seven years. Just attending a PR conference about big data isn’t enough.

Ethics 120

Ethics Publicity Data SEO 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. This is a great example of providing relevant, original and timely data to a reporter.

Data 106

Data Meeting Measurement Guidelines 106