Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.

Big Data 92

Big Data Data Publicity Analytics 92

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

And, the truth is, a company can be extremely successful without being disruptive. Big Data – Big Data is overused because it’s so often used to describe any kind of data. Technically it refers to a set of data so large that traditional technology is unable to analyze it. The problem?

Big Data 296

Big Data Technology Data Energy 296

Agility PR Solutions

AUGUST 12, 2019

As we move into the “Age of With”—a world where humans work side-by-side with machines and data coincides with actions—and more than two decades after the term “big data” was invented, a majority of companies still do not have initiatives in place to create an analytics-driven culture, according to new research from Deloitte.

Data 66

Data Company Big Data Analytics 66

Flack's Revenge

OCTOBER 27, 2021

His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 221

Media Measurement Analysis Television 221

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Agility PR Solutions

DECEMBER 5, 2019

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance.

Data 78

Data Big Data Company Marketing 78

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

Leadership 62

Leadership Data Big Data Employee 62

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. AirPR is the data science company for communication and public relations. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 220

Ethics Automotive Technology Conference 220

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Onclusive is the data science company for communication and public relations. Responsibilities. Positive, energetic, and self-driven.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

JUNE 29, 2016

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. If companies are measuring success, almost all of them will look at upfront metrics like spend, impressions, clicks, likes, retweets, etc. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

NOVEMBER 19, 2015

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Cision

DECEMBER 21, 2017

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Does this PR strategy line up with the long and short-term goals of the company? Find a balance that works for everyone.

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 225

Big Data Data Meeting Measurement 225

Contently - Strategy

NOVEMBER 12, 2020

While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling. A detrimental representation of their brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Investors are seeking clear evidence of how companies are contributing to these new global climate goals, especially in reducing their carbon footprint and enhancing social governance. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Agility PR Solutions

SEPTEMBER 13, 2018

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030.

Trends 60

Trends Marketing Big Data Internal 60

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. O’Reilly Data Show Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Cision

MARCH 28, 2017

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. I wasn’t kidding when I said we wanted to move fast.

Big Data 120

Big Data Analysis Data Corporate 120

PRSay

AUGUST 22, 2019

A confluence of data security with national and financial security has led “non-data” people to think much more about the topic. Companies and governments have begun to unlock the predictive and prescriptive potential of data analytics in compelling ways, which demonstrates to leaders why data are valuable.

Data 104

Data Government Enterprise Big Data 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Offleash

DECEMBER 1, 2021

This new hybrid model allows companies to open their events, content, and networking capabilities to a much broader audience. Julie has more than two decades of experience launching and creating communications strategies for BtoB companies of all sizes and stages.

Travel 52

Travel Conference Big Data Print 52

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 150

Big Data Data Meeting Measurement 150

PRSay

DECEMBER 15, 2017

Network outside your company. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network inside your company.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

NewsWhip

JUNE 2, 2021

Real-time data is very useful for informing response and channels of response. However, historical data can have predictive value too. . Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign.

Media 88

Media Data Reddit Crisis 88