Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99

Creativity 100

Creativity Pitching Writing Conference 100

PR Breakfast Club

JULY 6, 2015

According to HubSpot’s Marketing Benchmarks report, companies who post more often get more traffic. Understanding the data behind these studies can help you understand how often you need to post. 5) Use Data Daily. Now, she’s a PR Specialist writing in her free time. 4) Post Early and Often .

Data 28

Data Pinterest Social Media Big Data 28

Shift Communications

OCTOBER 31, 2016

Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

Analytics 60

Analytics Data Analysis Technology 60

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Here’s a hypothetical to consider: a company like Hershey’s could provide data on how much chocolate sales increase around Valentine’s Day. If they visualized the data in a chart or infographic. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106