PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Measurement Big Data 167

Cision

SEPTEMBER 22, 2016

I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. I remember in several jobs that my ability to “listen” in a meeting and capture/synthesize in writing the key points of those meetings for senior executives got me promoted faster and got me assigned to much larger projects.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

MAY 31, 2017

Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement.

Data 150

Data Resources Engineering Film 150

Marketwired

FEBRUARY 11, 2016

and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

OCTOBER 30, 2014

It was challenging for me to write in English and ensure its quality; Public Relations practices (or simply communication) will not work without context. Silver lining: we have big data to support the continuous listening process.). I was overwhelmed by obstacles on various levels –.

Big Data 174

Big Data Government Education Publicity 174

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

Flack's Revenge

MAY 16, 2016

It was challenging for me to write in English and ensure its quality; Public Relations practices (or simply communication) will not work without context. Silver lining: we have big data to support the continuous listening process.). I was overwhelmed by obstacles on various levels –.

Big Data 120

Big Data Government Education Publicity 120

Cision

JULY 6, 2017

Many online users increasingly are savvy about Big Data and will be wary to give out information. Literally write it out as clear as day: “FREE STUFF! If you’re not sure where to start, ShoutMeLoud has some good tips on how to write the perfect privacy policy for your blog. ” Rule No.

Blogging 168

Blogging How To Privacy Mobile 168

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Flack's Revenge

AUGUST 23, 2016

The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. Writing for TechCrunch , Samuel Scott urged marketers to look past trendy concepts and embrace the cornerstones. ” She said “People are busy… Most aren’t playing that close attention.

Brand 120

Brand Branding Big Data Interviews 120

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. With more data than ever also brings more access to insights than ever. To define further, conversions are anything that is important to you (i.e.,

Analytics 170

Analytics Measurement Data Technology 170

Cision

SEPTEMBER 1, 2015

Now, text analytics, widely available demographic data and the ability to harvest media in near real time can provide more detailed insights faster than ever before. This gives invaluable data to PR professionals, since they can target communication by demographics, attitudes and interests, and also analyze message impact by audience.

Measurement 120

Measurement Trends Analytics Data 120

prTini

NOVEMBER 21, 2014

How to Identify Weaknesses in Your Writing. Big Data: It’s Not What CMOs Know, It’s What They Do. This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content. Maintaining Company Culture, Hunger Games Style. 5 Techniques to Drive Clicks From Twitter. Snapchat 101: A Brand Primer.

Brand 52

Brand Branding Case Study Big Data 52

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. The good news? The bad news?

Pitching 40

Pitching Media Relations Media Big Data 40

Cision

MAY 5, 2016

Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

MAY 24, 2018

Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. Long Award for Excellence in Writing, and earning her Master of Arts degree in Corporate and Nonprofit Communications from Johns Hopkins University in 2017.

Creativity 96

Creativity Storytelling LinkedIn Conference 96

Flack's Revenge

AUGUST 9, 2016

Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Their RobinHood platform improves image usage and the all-important headline.

Viral 120

Viral Data Web Trends 120

Sword and the Script

AUGUST 19, 2017

Last on the list of attributes was using big data and analytics to formulate strategy.”. The CMO of the future is an even more important player in the C-suite,” she writes. Many of the things she says will be important are related to technology – CTO, innovation, AI, and data for example.

Leadership 62

Leadership Study Analytics Survey 62

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Measurement 40

Measurement Education Government Interviews 40

Beyond PR

JANUARY 2, 2018

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. While it may seem counterintuitive to be flexible with your objectives, doing this can help you identify and capitalize on some of your less tangible results.

Measurement 75

Measurement Strategy Software Analytics 75

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get.

Big Data 83

Big Data Viral Fashion Publicity 83

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Ethical Voices

MARCH 14, 2022

So, while I can create the logic behind it and the developers write the code, one of the things I’m starting to see, that is a little troubling, is science actually not converging with, but potentially replacing some of the art that is in our business. I built it through the lens of a customer of a trade. I’m not a developer.

Ethics 52

Ethics Publicity Data Agency 52

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). If you’re anything like us, you chose a career in marketing to avoid anything resembling data science. Terms like algorithm, neural network and big data may make your eyes roll back. Adjust ad spend in real time (e.g. Complete repetitive marketing tasks (e.g. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Beyond PR

APRIL 27, 2016

By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Interviews 100

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. You need to be a professional writer and write for your audience for an intended effect.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Breakfast Club

JULY 6, 2015

5) Use Data Daily. John Walker , a digital marketing manager, pointed out that big data truly can improve your marketing results, but you have to use it before and during your campaign to get a handle on how well your campaign is doing. Now, she’s a PR Specialist writing in her free time.

Data 28

Data Pinterest Social Media Study 28

Bad Pitch Blog

JANUARY 2, 2012

But there''s a happy medium between clear, concise Hemingway-style writing and writing that helps differentiate us that also makes sense. Big data is everywhere. business writing buzzwords pragmatic search marketing Word choice' There''s some substance in this trite phrase as well. Hug your calculator in 2012.

Big Data 53

Big Data Newspapers Writing LinkedIn 53

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The predictions are only as good as the data coming into that. Follow Brian on LinkedIn. Talking Points.

Brand 78

Brand Branding Marketing Data 78

Bad Pitch Blog

APRIL 9, 2012

Big Data is a Big Deal Big data is a big discussion these days. Cooking Up the Candy Everybody Wants Whether you''re writing a press release,pdf porn, an infographic, a video or tapping an excel sheet for some math-inspired content, the trick is answering a single question your audience is asking.

Big Data 51

Big Data Infographics Data Pinterest 51