Are You Accurately Measuring the ROI of Your PR Strategy?
Cision
DECEMBER 21, 2017
Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?
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