Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

MARCH 19, 2019

The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MARCH 28, 2017

Combined with the power of the Cision Communications Cloud™ technology platform, Cision and Bulletin Intelligence will continue to deliver trusted resources to executives making critical decisions based on data. Busy C-level leaders don’t need big data — they need big insights, and they need them quickly.

Big Data 120

Big Data Analysis Data Corporate 120

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Onclusive

MAY 31, 2017

My first job in social media sparked a passion for data. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. The last stop along my data-minded journey occurred while I was job hunting. Here are three tips to help you become more data-minded too: 1.

Data 150

Data Resources Engineering Film 150

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

DECEMBER 21, 2018

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. Measuring Response. Evaluating ROI on communications efforts is not always a precise science.

Big Data 60

Big Data Data Storytelling Measurement 60

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. 7 from 9-7 p.m.

Conference 66

Conference Crisis Management Survey Big Data 66

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Guest Post by Eric Schwartzman . This is why social media monitoring training is so important.

Social Media 96

Social Media Privacy Media Training 96

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106