The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ?

3 ways big data can improve your content

PR Daily

Is harnessing big data the future of PR? As a PR engineer I believe in data, but we must be thoughtful about using the data we track and collect. To avoid data intimidation and fatigue, PR pros must learn to make the most of the information at hand.

How to Drive PR Decisions with Data

Onclusive

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” Industry Insights & Trends big data for PR data analysis media measurement PR measurement

Data 317

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Keeping an eye on Data and Data Education. Just keep your eye on data.

Is PR data bias holding you back?

Onclusive

In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […].

Data 296

How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

Data 305

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? What data are most valuable?

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Data!’ According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? What’s the appeal of data?”.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. There are many data-driven tools out there to give you the proper insights you need for this task.

Data’s Greatest Value for PR Lies in Planning

The Proactive Report

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns.

Data 164

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Share of Voice in the Big Five Tech Topics.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Storytelling, PR, and Measurement

Waxing UnLyrical

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

The 4 Measurement Trends PR Pros Should Watch

Cision

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Finely segmented data everywhere.

5 technologies that will change how you do PR

Presspage

the importance of measurability. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data. quintillion bytes of data a day.

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Why: The data Google Analytics provides can be daunting! Happy New Year!

Measuring PR in metrics your leaders will understand

PR Daily

So they should befriend the left-brain, analytical types who can help target the approach and prove results, Rockland says in the talk, "From Barcelona to Integration: Powerful Measurement Principles for Superior PR Programs." Measure in the language the bosses speak. David B.

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Track, measure, and report on results of PR and social media campaigns.

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. A2:Starting to see better data dissection & attribution, but still see people ‘checking the box’ w/ counts & amounts #AMECMM #measurepr.

Are You Accurately Measuring the ROI of Your PR Strategy?

Beyond PR

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.

The highs and lows of comms measurement in 2016

PR Daily

It’s been the best of times and the worst of times for communications measurement. The maturing of the measurement market. Despite setbacks like this year’s Measurement Menace , we are making progress in replacing AVEs and other ineffective metrics.

The Conundrum of Measuring PR Value

TrendKite

PR pros never had an easy time measuring PR value but it used to be just as hard for advertisers and marketers to prove their worth as well. It is Easy to Prove Digital PR ROI, if You Know the Right Metrics: Digital PR drives website traffic; web analytics software is probably already capturing the data you need to project a revenue based ROI for your PR. The future is bright for PR measurement though.

Demystifying PR ROI

Onclusive

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? However, the truth is that we can measure it.

Behind the Headlines With Peter Shafer

Cision

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? How has measurement evolved in recent years?

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 154

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

Media 211

Behind the Headlines With Ed Chambliss

Cision

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. What are some of the metrics communication professionals should look at when measuring their campaigns?

Data 238

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? But former journalists will wonder what the big deal is. Christopher Penn, co-founder and chief data scientist, Trust Insights.

PR and Communications Resolutions for 2017

Media Bullseye

Get comfortable with big data. PR and communications are just beginning to scratch the surface of what big data could mean for the industry. Measure more. PR and communications measurement continues to be a challenge for many.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

Another big component of business growth is social media. When one survey asked about the future trends that will impact PR in the next five years, digital storytelling, social listening, and big data rose to the top of the list. Quantitative vs Qualitative Measurement.

Trends 334

Six Things That Haven’t Changed About PR

Mindful Marketing

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. Clients Want Measurement And Analysis. By Seedepth.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. The same types of measurement and tracking methodologies which have propelled marketing into a “growth” channel were not available to the communications teams.

PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. This plan brings vision, intention and qualitative and quantitative measures to track our progress.

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). Our old goal was to measure PR, but that is shifting to the need to drive business impact.

A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Contact center data. They often rely on data.

Data 124