Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?!

Measurement 83

Measurement Strategy Banking Travel 83

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Wadds Inc.

APRIL 26, 2023

The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. May has three Bank Holidays, with two back-to-back.

Agency 98

Agency Publicity Marketing Banking 98

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Buzzstream

FEBRUARY 3, 2021

For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. An integrated approach to your communication strategy will ensure the best results. ET, get a sneak-peek into how the tool works.

Communications 0

Communications Banking Measurement Public Affairs 0

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. It is the strategy of the organization, the policies (both internal and external) and the execution. My parents supported tribal growth and success. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Stern + Associates

DECEMBER 6, 2022

Pulitzer Prize-winning author and Vice Chairman of S&P Global Daniel Yergin , the world’s preeminent authority on energy, geopolitics and the global economy , explores how great changes in international politics, technology and the environment will reshape the world and drive us into the future.

Energy 62

Energy Government Policies Leadership 62

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . Internally to the credit union being acquired: The board, executives, branch managers and staff. This can be accomplished with training.

Reputation 78

Reputation Financial Banking Employee 78

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Focusing on integration and strategy is key. . Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Measurement Banking 40

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

APRIL 17, 2019

How do I create a content strategy? When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Stern + Associates

JUNE 5, 2023

The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI. Gosline offers three ways to center humans in your company’s AI efforts , leading to loyalty in the long term.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

JUNE 3, 2020

Signals can alert you when an up and coming competitor you’re not even monitoring for announces a partnership to expand into a smaller market – allowing you to shift strategy as the news is breaking as opposed to a week later.” As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Data and more data. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Reputation Us

MAY 12, 2020

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. You do not have to start from ground zero when developing a video strategy. A solid content strategy works for all types of content, including video. A basic content strategy addresses: Goals. You have the tools.

Video 55

Video Marketing Banking Strategy 55

Rock the Status Quo

JUNE 18, 2015

We expect something amateur in appearance from an intern or student – but in business, it separates entry level providers from those we trust to be effective. A post about a boat loan might target consumers who love boating, but it doesn’t connect to the overall brand of a commercial bank. Poor quality.

Banking 100

Banking Small Business Reputation Social Media 100

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. How does client research inform marketing strategy? The importance of research in developing marketing strategy cannot be overstated. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. Not just in communications strategy – but in overall business strategy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. Not just in communications strategy – but in overall business strategy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Contently - Strategy

JULY 21, 2021

When our brain internalizes the muse, it starts to do a ton of creative work in the background. Even 2,800 years ago, the ancient Greeks understood that creating for someone specific inspires creativity. A muse turns writing from a solitary activity into a social one. They’re with us all the time. When we’re in the shower.

How To 145

How To Creativity Storytelling Writing 145

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

Measurement 75

Measurement Media Banking Community 75

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. And do it before the campaign launches.

B2C 192

B2C Community Banking Advertising 192

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

MARCH 4, 2021

The study was conducted by our Public Relations Global Network partners cometis AG in Germany, Currie Communications in Australia, and Xenophon Strategies in Washington DC, with help from Mileage Communications India and KOHORTEN, a German research institute. and ASX-50 member Westpac Banking Corporation (47 pts.) Santander (51 pts.)

Report 88

Report Company Financial Study 88

PR in High Definition

JULY 28, 2021

Follow this checklist next time you’re putting together a reactive comms strategy: Careful what you hook onto. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. Tailor your campaign to each country.

Social Media 71

Social Media Exercises Banking Employee 71

Maxim Behar

AUGUST 9, 2022

he stopped me, shook my hand and said: "I'm Alan Ogden, Vice President of the Swiss bank UBS and I came specifically to see your conference and to find out if your country is an interesting place to do business in.". Really, it all began more than 25 years ago, on a June day in 1996, when. I really couldn't believe what I’ve just heard.

Hotels 52

Hotels Conference Banking Course 52

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

How To 104

How To Fashion Banking Industry 104

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Here are three key factors to keep in mind when building out your measurement strategy. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

The Resolution Blog

APRIL 26, 2019

Co-Founders Steve Strickland and Gary Wheldon When you set about really starting the agency and thinking about how it was going to run, did you have a strategy for the kind of PR you would do? We had to tell people there was money in the bank and that we had investment just to get people to give it a go.

Agency 120

Agency Pitching Energy Creativity 120

Mark My Words

NOVEMBER 6, 2017

Granted, siphoning wealth through a Maltese bank to buy a Lithuanian shopping mall isn’t exactly John le Carre levels of sinister. Paradise shows how the digital entanglements and global reach of exposing how the rich hide their loot demands elaborate networks like International Consortium of Investigative Journalists.

Banking 60

Banking Journalism Reputation Financial 60

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

Wikipedia 99

Wikipedia Banking Sports System 99