Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Can I do a story on the impact of technology on banking cyber security? That dreaded lull.

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Pitching Real Estate Banking How To 100

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

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Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. We’re creating, curating, consuming, and confronting a daily tsunami of information.

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Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

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How To Groups Writing Local 52

Communications Conversations

OCTOBER 13, 2015

Bank is the title sponsor for the new Vikings stadium here in Minnesota. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them). Wouldn’t that be an interesting way to include those audiences? #4:

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Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now? Maggie Lamaack.

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Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Here’s U.S.

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Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

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Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

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Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy.

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Cision

JUNE 2, 2015

Once you’ve pulled trending content to assess, you essentially have your own database to establish qualitative and quantitative metrics and create a bank of information to best inform your strategy. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

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Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. Networking, speaking, writing, trade association of your target market and then put a spotlight on that activity online. Finally, develop a face-to-face relationship with a bank or credit union officer. Bank six months of savings before you jump.

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Insurance Insurance Banking Groups 110

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I put a few guidelines on this–these folks had to be non-manager/non-director level.

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Social Media Agriculture Marketing Media 128

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

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Banking Content Marketing Examples Industry 111

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

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Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

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Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Here are some ideas on how to hook them the right way. Why: “With St.

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Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Why Are So Many Likable Ads Ineffective? . 4 PR lessons from the world’s top-paid artists .

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Training Banking Pitching Writing 40

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Fryrear writes, “When someone brings you a new request during a sprint, you may stop and address it only if it’s more important than what you’ve committed to. Otherwise, you assign it to a future sprint and return to your priorities.”.

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Marketing B2B Content Marketing Training 60

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

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Case Study Study Communications Banking 40

Shift Communications

MAY 7, 2015

SHIFT NYC Senior Account Executive and former journalist Mary McGuire mentioned the many different facets of being a PR pro – reporting and admin, writing, strategy and pitching to name a few. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

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Agency Industry Healthcare Banking 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Today, I’m giving you a snapshot of the framework along with an example for each.

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Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

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Publicity Radio Nonprofit System 83

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. million likes.

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Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

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Waxing UnLyrical

APRIL 15, 2016

I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. I might – might – actually go through their process just to experience it (and then write about it after). So we suggested things like: short-form content (e.g. tweets, Instagram posts, etc.). … and so on.

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Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~ Sandra Fathi, Past President, PRSA NY.

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Measurement How To Analytics Customer Service 40

Mindful Marketing

MARCH 3, 2024

Also surprising, another study identified individuals in accounting, banking, and finance as the most foul-mouthed professionals. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad. In short: Profanity-laced promotion is not sustainable.

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Marketing Healthcare Study Advertising 100

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Royal Bank of Canada had an answer: Get everyone involved. Royal Bank of Canada had an answer: Get everyone involved. So, how do you scale your financial content creation efforts?

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Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post.

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Digital PR SEO Storytelling Instagram 168

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

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Marketing Content Marketing Advertising Advertising 105

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search.

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Engineering Creativity Community Google 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Get creative with compliance.

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Financial Industry Report Insurance 111

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. Let me give you an example.

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Hotels Newspapers Journalism Ethics 64

Stephen Waddington

AUGUST 19, 2019

Critical review is an important part of the creative process. The only way to be a better writer is to read and write more. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. If you’re precious about your craft you need to get over it. It happens to me every single day. Change is slow.

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