Wadds Inc.

APRIL 26, 2023

Technology and media layoffs and a slowdown in private equity funding are also having an impact. We’re not sure which companies are zombies (start-ups whose funding is running out), explained one agency founder. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like.

Agency 98

Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MARCH 18, 2021

It is one of the most important reports a company does for responsible investors and key stakeholders. Yet, our experience with first-time reporters, together with our analysis of the quality and level of ESG reporting by the world’s biggest companies, has yielded fresh insights about ESG reports. But which one should you use?

Report 79

Report Company Data System 79

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR What is the current state of companies regarding LGBTQ acceptance? There’s been great progress.

Community 107

Community Banking Corporate Conference 107

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. We all know AI and machine learning technologies are infiltrating many aspects of or lives.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. There’s no doubt that companies value thinking differently or outside the box because it is the secret sauce of differentiation. First, let’s discuss creativity. I invite you to read it and share your perspective.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Jessica Lawlor, Jessica Lawlor & Company. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

MARCH 17, 2020

Banks and utilities that are closing or limiting services are good examples. However, those types of companies are experiencing business disruptions that directly impact customers. The rub is when other companies feel pressured to communicate merely because they see other businesses communicating. Compounding circumstances.

B2B 80

B2B Crisis Communications Crisis Software 80

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Communications Conversations

DECEMBER 13, 2017

And, like I said, more companies are dipping their toes in the podcasting waters. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast. This could be someone within your company. Or, it could be an external vendor.

Corporate 103

Corporate Banking Resources Radio 103

Maxim Behar

APRIL 11, 2024

I've seen successful individuals who have achieved remarkable things, own great companies and live comfortably. I studied overseas, and ten years ago, I managed a large American company in Prague. Many envy others, and even within my company, I sometimes remind them: "Don't envy the competition. For how long?

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Norton's Notes

JULY 29, 2015

Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 178

Software SEO Company Tools 178

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 135

B2B Case Study Survey Content Marketing 135

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 94

Software Banking Technology Data 94

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. How can financial services companies surpass hurdles to successful content creation, like compliance, organizational silos, technological adoption, and company culture?

Financial 52

Financial Content Marketing Marketing How To 52

PRSay

MAY 12, 2023

“Showing the human side of our executives is something we do often to share less about their corporate side and more about getting to know them as people inside and outside of the work environment,” said Amy Purcell, corporate storyteller for Fifth Third Bank. Find the story behind the news.

Employee 150

Employee Communications Storytelling Corporate 150

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers. And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion?

B2C 192

B2C Community Banking Advertising 192

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. But each company has different goals, audiences, competitors and resources, and identifying those early on allows us to plan the best ways to achieve their specific objectives in their industry. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. 1) Why did you write your book?

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Practical Law Construction

JULY 29, 2020

While countries across Asia-Pacific have shown strong appetite for wind power, the risk of natural disasters, inadequate government support and the high costs of new technologies (both financially and in human resource requirements) mean they won’t all reach their potential.

Energy 52

Energy Construction Government Financial 52

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. That was one of my favorite years because I was writing about the engineering of trucks and cars.

Meeting 65

Meeting Automotive Engineering Media 65

Bad Pitch Blog

FEBRUARY 12, 2006

local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? Why do some companies always know about huge public contracts and why don’t all of us? Who are the new power brokers in the city’s fledgling government?

Pitching 40

Pitching Real Estate Government Writing 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. The World Bank and the International Fund loans will be accepted if none are from European funds. Maxim Behar. He is the founder and CEO of M3 Communications Group.

Energy 59

Energy Communications System Hotels 59

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Many B2B companies use Tumblr successfully to inform and engage their audience.

Marketing 120

Marketing Pinterest Mobile Social Media 120