ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. Even Shakespeare had his time in the barrel recently.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. consumers say they are suspicious of news content. What is more valuable than a brand (or personal) reputation? Yet the business of public relations is thriving. Here’s why: 1. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications.

Trends 407

Trends Communications Employee Corporate 407

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Influencer Type. Engagement.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. Think again.

Banking 257

Banking Facebook Reputation Crisis 257

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer.

Customer Service 136

Customer Service Insurance Insurance Banking 136

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Take a look at the recent YouGov survey of Most Improved Brands. In fact, Comcast made no bones of the fact that it rebranded its service as Xfinity to represent a fresh start for its reputation.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Internally, data can inform our PR strategy and make our branded content better and more engaging.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.

Brand 54

Brand Branding Trends Social Media 54

Reputation Us

SEPTEMBER 8, 2016

played virtually no discernible role in consumers’ choice of their financial institution. For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers. We’ve worked with many credit unions and community banks.

Banking 60

Banking Marketing Financial Community 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Reputation Us

AUGUST 28, 2023

.” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.” and largest grocer ( Kroger ). ” Justis Mendez “Sales = a transfer of passion and enthusiasm.”

System 78

System Technology Banking Community 78

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Rock the Status Quo

JUNE 18, 2015

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise. Inconsistent brand clarity. Trust is a complex thing.

Banking 100

Banking Small Business Reputation Social Media 100

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. Consumers may be careful with their cash over Christmas, but they’ll still be spending. With funding, they’ll invest in R&D, get their propositions straight and start to shape their reputations and grow. The ‘Clean Dozen’.

Retail 62

Retail Reputation Transportation Technology 62

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. ThetaRay: Threat detection for banking. We also established credibility by naming the global brands who are rallying around Identiq. Professor Ran Canetti.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Solo PR Pro

APRIL 5, 2022

The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. By Joanna Arnold.

Communications 60

Communications Public Affairs Government Reputation 60