Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. B2C marketers will want to grow a list of followers that they closely and frequently engage with. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR teams need to conceive inspiring ideas to communicate alignment with its audience. 4 ways creative PR takes it up a notch. “Our

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. In 2014, the last year with available figures, 40 percent of public company respondents expected their PR/communication budgets to increase over the preceding year.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. The post Five Myths About PR And Customer Acquisition appeared first on Crenshaw Communications. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. The post Scary Similarities Between Halloween And PR appeared first on Crenshaw Communications. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Prohibition

DECEMBER 22, 2021

Not only did it fail to publish an investigation report and communicated very little, far too late, its positioning on the matter appeared worrying – which it may not have been, but unfortunately its comms suggested so. When it comes to managing a crisis, honesty, clear communication, and action are incredibly important.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about.

Exercises 136

Exercises Comparison Internal International 136

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Christine Connolly .

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. That more than a third of respondents say they use it suggests many are coming from a sophisticated and well-funded communications department. Webinar attendees.”.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Social media is just as important, if not more, than in B2C. The post Shooting Down Misconceptions About B2B PR appeared first on Crenshaw Communications.

B2B 120

B2B B2C Product Launch Creativity 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Content creation (34%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. If you’re thinking the medium is best suited to advertising, think again.

Video 120

Video B2B B2C Survey 120

Prohibition

AUGUST 15, 2022

Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 After calls for him to resign, he continued on as Prime Minister, damaging his own reputation in the process – and in doing so exposing how poor the government’s crisis communications strategy really was!

Crisis 62

Crisis Viral Government Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Mora Communications

MAY 15, 2017

With Ann’s system, business owners talk to the “decision-maker” every time they communicate. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate. Ann’s system focuses on targeting the Lizard Brain, the part of the brain that makes decisions.

How To 56

How To System B2C Training 56

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. There’s no such thing as over-communication, especially when working from home. Having that experience helped me see the differences in writing B2B and B2C pitches. By Hibo Abtidon, Account Coordinator.

B2C 41

B2C Pitching Writing Internal 41

Prohibition

DECEMBER 22, 2021

Not only did it fail to publish an investigation report and communicated very little, far too late, its positioning on the matter appeared worrying – which it may not have been, but unfortunately its comms suggested so. When it comes to managing a crisis, honesty, clear communication, and action are incredibly important.

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)?

Measurement 120

Measurement B2C Construction Analysis 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Slack provides businesses with a new way to communicate through their app, which is an alternative to calls and emails. Slack – So Yeah, We Tried Slack…. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. Managing your own PR, social media and communications can be time consuming. 14) It gives you access to communication experts. 3) It can offer a new perspective.

Company 62

Company Software Crisis Management Agency 62

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. I then engaged her for personal consultation on improving my usage of LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. I then engaged her for personal consultation on improving my usage of LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Landis PR

SEPTEMBER 18, 2023

The common thread in an effective sustainability plan for events is communication. Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

DECEMBER 17, 2012

B2C communications. This would be a terrific gift for anyone who wants to learn more about how communication should work today, who wants to learn more about SEO itself from one of the leaders in the field, and who knows success doesn’t just “happen.” optimizing B2B v. … and much, much more!

Video 79

Video SEO Skype B2C 79

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. Communications. It is going much better.

How To 76

How To Pitching Local Interviews 76

MaccaPR

AUGUST 26, 2015

But, it takes strategic insight and smart planning to communicate a brand’s history well. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 8, 2023

Newsletters: Regular email communications in the form of newsletters enable direct communication with subscribers, fostering relationships and providing valuable updates or content. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

DECEMBER 16, 2010

By no means am I saying that online interaction replaces face-to-face communication ; far from it. To explore a different communication channel? To try to connect with those who might become part of a community? But let’s be honest, there are way too many events these days, and not enough time.

Social Media 89

Social Media Media Facebook Twitter 89