Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words.

Survey 135

Survey Data Interviews Reddit 135

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 146

Storytelling Data B2C B2B 146

Contently - Strategy

APRIL 1, 2024

For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. YOUR FRIENDS Seriously — whether you work for a B2C or a B2B company, you may have friends that fit the profile of your firm’s target customer.

SEO 52

SEO Engineering Writing How To 52

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Multimedia is a crucial component to impactful modern-day journalism. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MARCH 10, 2020

B2C marketers will want to grow a list of followers that they closely and frequently engage with. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc. Creating a channel and producing relevant content for a brand are just the start.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

MAY 7, 2021

We simply can’t talk about March without bringing up that Oprah interview… We don’t even need to mention their names for you to know who and what we’re talking about! To announce that the Queen was saddened by the things discussed in the interview and that any comments about race would be talked about privately as a family.

Retail 62

Retail Interviews B2C Travel 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. The lifeblood of any startup is new customers. This is a critical phase, where “interest” gives way to “consideration.”

B2C 120

B2C Product Launch SEO Storytelling 120

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Do they have marketing collateral?

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. “Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice.”

Creativity 174

Creativity Small Business Storytelling Travel 174

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. If I‘m a B2C brand, I am still investing somewhat in Facebook. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Consider holding focus groups and conducting interviews to gather even more data. So how can you create a successful content marketing strategy? This means researching their preferences, habits and needs. Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives.

Video 149

Video Social Media Instagram Facebook 149

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. 1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? And this is where I see B2C marketing being different from B2B marketing.

B2C 56

B2C Education B2B Interviews 56

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

How To 120

How To Wireless Retail B2C 120

Prohibition

DECEMBER 22, 2021

In March, the couple did an Oprah interview – which we’re sure had the Royal Family’s PR teams on high alert! To announce that the Queen was saddened by the things discussed in the interview and that any comments about race would be talked about privately as a family. The Royal Family’s response to this?

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Where is your company in its public relations planning for 2018? Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Social media is just as important, if not more, than in B2C. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Prohibition

MAY 29, 2021

This month we have to give a big shout out to H&M for a brilliant campaign they launched in April which was its free suit rental service for those attending interviews. H&M is offering 24hr free suit hire for job interviews, it's free of charge ?????? pic.twitter.com/cuqhzk8zHe. — ???? ThabangTweezus) April 21, 2021.

Retail 62

Retail Social Media B2C Fashion 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. There were days where accounts across the board had major announcements happening, making me feel like I was changing costumes all day depending on what I was doing. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Sword and the Script

NOVEMBER 22, 2022

I’d love to see the formula for calculating it – although I imagine it’s much easier to determine in an e-commerce or B2C business than in B2B. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. Webinar attendees.”. Membership gains.”. “I

Measurement 86

Measurement Survey Web Software 86

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. If you’re thinking the medium is best suited to advertising, think again.

Video 120

Video B2B B2C Survey 120

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. Having that experience helped me see the differences in writing B2B and B2C pitches. By Hibo Abtidon, Account Coordinator. I cannot believe my time as an intern will soon be coming to a close.

B2C 41

B2C Pitching Writing Internal 41

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

Cision

DECEMBER 15, 2016

Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)? Q: For those of us in one or two person PR departments, what do you feel are the most essential parts of the full strategy to implement first? Steve: This is both a good and difficult/situational question.

Measurement 120

Measurement B2C Construction Analysis 120

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We continue to get calls today for interviews based on that one release. Cydney Strommen, director-North America Marketing Communications, Aveda.

Communications 83

Communications Public Affairs B2C B2B 83

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

AUGUST 15, 2022

Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. I've had male guests say what she said.

Crisis 62

Crisis Viral Government Crisis Communications 62

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Mora Communications

MAY 15, 2017

Speak your Business works across all marketing channels, including personal introductions, customer and investor pitches, speeches, presentations, sales conversion, and b2b or b2c – online and off. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media.

How To 56

How To System B2C Training 56

Prohibition

DECEMBER 22, 2021

In March, the couple did an Oprah interview – which we’re sure had the Royal Family’s PR teams on high alert! To announce that the Queen was saddened by the things discussed in the interview and that any comments about race would be talked about privately as a family. The Royal Family’s response to this?

Crisis 62

Crisis Instagram Social Media Facebook 62

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 45

Storytelling Data B2C B2B 45

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. ” Or, in the case of more difficult clients, “… in the last five minutes?”

Pitching 100

Pitching Real Estate Banking How To 100