ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Ishmael's Corner

APRIL 12, 2020

David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. 7, 1982 in a memo to his employees. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10.more.

Writing 218

Writing Storytelling Employee Communications 218

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Your organization should write social media posts that link back to your site, blog, landing pages, and more.

SEO 80

SEO Social Media Strategy Media 80

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 154

Writing Reputation Marketing Publicity 154

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. Quality writing rises to the top. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 19, 2021

It was an interesting job, particularly from a B2B tech PR perspective. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Yet, SEO consultancies have handled both paid search and organic search (the non-paid results served up by Google for a search) forever. SEO scares PR. SEO intimidates PR. This makes no sense.

SEO 60

SEO Software Advertising Advertising 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. If you write it, leads will come. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. 1) Content marketing benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For example, we support the blog for a B2B company called Endicia (online shipping software). In short, MozBar will help you increase traffic to the online asset.

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

JUNE 19, 2019

And although forty-two percent of B2B marketers say they’re effective at content marketing, recent research from the Content Marketing Institute found that over 80% of B2B marketers say they have a content marketing strategy, but only one third have it documented. Email and social media are often your best bet. Set your budget.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

MAY 31, 2019

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Today, we’re going to look at five of them!

SEO 102

SEO Film Advertising Advertising 102

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. The Aesthetics of Text: Writing Readable Blog Posts. 1) You don’t have a subscription mechanism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. To write a great press release, you must understand how to communicate effectively with your audience. This is wrong for many reasons, and the importance of press releases for any business should never be understated. Conclusion.

Company 98

Company Communications Case Study Engineering 98

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 95

Survey Industry Leadership Study 95

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 150

Company Tools Technology Software 150

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. .” The rise of customer segmentation. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

MAY 12, 2017

LinkedIn B2B content Report ). SEO writing is a vital PR skill today. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report). 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

APRIL 5, 2019

In fact, ninety-three percent of B2B marketers use content marketing. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. When she’s not writing, you can find her at music festivals, hiking or snowboarding. How do I know if it’s working?

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Even in B2B tech, where most of the 41% of PR pros that do report to CMOs have greater alignment with marketing, it’s really difficult. Revenue grew to $62.6

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

Contently - Strategy

MARCH 22, 2019

If great content matters at the top of the funnel, it only becomes more important once someone turns into a marketing qualified lead—especially with more complex B2B solutions. ”) to tactical channel marketing (SEO, Social, Paid, etc.). Over the past few years, I’ve seen the harsh limits of a top-of-funnel mindset.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. 2) Backlinks are third-party validation. Talk to Us

Google 133

Google Banking Engineering Web 133

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. On the B2C side, a similar finding is true. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

Prohibition

FEBRUARY 13, 2020

Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content. Ultimately it builds brand awareness which in turn is likely to lead to a greater number of conversions for your campaign.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62