Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. Did you know?

SEO 129

SEO Engineering Google Study 129

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language. SEO takes time. There’s a lot of downsides to this too.

B2B 146

B2B Marketing Survey Creativity 146

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Before jumping into the experiment, a few words on the big picture. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

MAY 17, 2019

So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. Off-page SEO is a crucial piece of your marketing puzzle. Google’s algorithm uses many factors when ranking sites, so keeping up to date with SEO best practices is critical. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. First, B2B companies spend roughly $150 for every email they collect. Semrush acquires the popular SEO website Backlinko.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Blogging Study Marketing 147

Flack's Revenge

MARCH 24, 2023

He hosts CMO Huddles , a forum for B2B CMOs. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

Prohibition

FEBRUARY 11, 2021

We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot. You’re not alone.

B2B 62

B2B Strategy Marketing How To 62

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. You can see the recording here.

Video 153

Video B2B Film Marketing 153

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Critical Mention

MAY 17, 2019

So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. Off-page SEO is a crucial piece of your marketing puzzle. Google’s algorithm uses many factors when ranking sites, so keeping up to date with SEO best practices is critical. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68

Ishmael's Corner

JUNE 21, 2020

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

MARCH 24, 2019

Yet only 36 percent of small businesses have an SEO strategy, with 38 percent more planning to invest in SEO in the future, according to a new survey from B2B research, ratings, and reviews firm Clutch. The post Search is booming, yet many small businesses have no SEO strategy appeared first on Agility PR Solutions.

Small Business 66

Small Business SEO Strategy Mobile 66

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. What’s a B2B marketer to do? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Axia PR

JUNE 11, 2022

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

SEO 62

SEO Engineering B2B Brand 62

Agility PR Solutions

JULY 31, 2018

Eighty-seven percent of B2B audiences find business content online through search engines, according to a new survey from B2B research, ratings, and reviews firm Clutch. B2B audiences also use social media (85 percent) and companies’ websites (75 percent) as sources of business-related content online.

Content Marketing 68

Content Marketing B2B Marketing SEO 68

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Flack's Revenge

OCTOBER 21, 2021

Her company Schaffer AR helps B2B tech companies maximize results with analysts and get top placement in their reports. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

Flack's Revenge

OCTOBER 21, 2021

Her company Schaffer AR helps B2B tech companies maximize results with analysts and get top placement in their reports. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Flack's Revenge

AUGUST 3, 2021

So, expect to see episodes that cover earned and paid media, content, messaging, reputation, positioning, branding, SEO, digital, analyst and influencer relations, and more – in an informative and easily digestible format with video and audio. (As Episode 1: Maximizing Analyst Relations, with Robin Schaffer.

Interviews 177

Interviews SEO B2B Reputation 177

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO.

B2B 36

B2B Agency Construction Banking 36

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing Survey B2B Analysis 64

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Yet, SEO consultancies have handled both paid search and organic search (the non-paid results served up by Google for a search) forever. SEO scares PR. SEO intimidates PR. This makes no sense.

SEO 60

SEO Software Advertising Advertising 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Advertising 60

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106