ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. When we look at how ad tech and B2B tech businesses use AI for their own benefit, those uses are often well-suited for PR work. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

Storytelling 100

Storytelling Communications Case Study Publicity 100

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . But can we say that for sponsored content ? Does it have the same impact as earned media? . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Best days to pitch. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. But the real opportunity for PR and marketers may be voice storytelling. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Technology Course Creativity 186

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. How much money do PR professionals earn? Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Prohibition

DECEMBER 16, 2022

This was a great example of a relatable campaign which through creative storytelling, seeks to establish an emotional connection with its customers, and more importantly, place them at the forefront of their activations. How to pitch to journalists . Campaign Round up : Our favourite Recent PR and Social Media Campaigns.

Creativity 71

Creativity B2C Enterprise Examples 71

The Hoffman Agency

FEBRUARY 21, 2023

Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Through process of elimination, I realized that writing is one of my strong suits and ran with it.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Through process of elimination, I realized that writing is one of my strong suits and ran with it.

Wireless 36

Wireless Internal International Software 36

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Hoffman Agency

JULY 13, 2022

However, it took diving into an industry I knew little to nothing about to realize that it wasn’t just about the writing for me — it was about storytelling. This is exactly what I love about tech: I’m able to work my storytelling skills by translating intricate ideas into meaningful stories for the average consumer.

Storytelling 36

Storytelling Writing Agency B2B 36

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Too many brands miss this important point. Can your agency bring big ideas and execute?

Brand 69

Brand Branding B2B Exercises 69

PRSay

JANUARY 9, 2020

And people still faxed pitches! If you’re in the B2B arena, this is a critical space to amplify in 2020. Organic reach on social media was also still possible for brands. Twenty years ago, organizations were making news for putting out a new website;can you imagine the noise if everyone did that today?

Trends 151

Trends Nonprofit Consumer Newspapers 151

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 114

B2B Marketing Survey Software 114

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. I felt a bit like a detective — searching to find the most relevant journalist, learning all about what they have covered in the past, and then crafting a pitch that paints a picture of why they specifically should care about the client.

Pitching 36

Pitching Internal International Meeting 36

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 130

B2B Trends Video Course 130

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. We have [x] practices and specialize in [y].

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Something similar has happened in B2B marketing over the last 20 years. Audiences know the difference.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 18, 2017

The data puts infographics in the top five types of content created by B2B marketing shops. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. This was true for both the one-year and five-year trends. We see infographics in content marketing survey results as well.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67