Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . A majority (78%) of U.S.

Survey 102

Survey Report Media B2B 102

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Do they have women leadership? Pros/Cons of online loans versus local banks? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If you are a PR pro for a B2B vendor, make sure the conference welcomes such speakers without sponsorship. Stay in touch, ask questions, and even take them out for coffee if local. As is true of the most compelling thought leadership content, speaker/talk proposals have to dazzle in order to be noticed. Have a point of view.

Conference 136

Conference Enterprise Technology Financial 136

wiredPRworks

APRIL 13, 2022

Chris also currently serves on the ANA Midwest Chapter’s B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago.

Financial 52

Financial Social Media Banking Media 52

Reputation Us

APRIL 17, 2019

Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. MarketingProfs B2B Forum. Well, MozCon is here for that.

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. Read below for the entire interview with Cassie: .

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that.

Media 207

Media Meeting Interviews Film 207

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 100

B2B Trade Shows Survey Study 100

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. How to Use Content to Maximize the B2B Buying Process. In addition to these three tools, B2B marketers must begin to better evaluate content ideas.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. We’re pivoting clients to doing more social and thoughts leadership content. I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. It was amazing. What sort of tactics?

Publicity 84

Publicity Radio Crisis Crisis Communications 84

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program.

Publicity 334

Publicity Advertising Advertising Leadership 334

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Historically, health insurance companies (like many areas of health care) are very B2B focused. I’m also focusing on taking electives courses that will help me in leadership development.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

MAY 11, 2016

Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. We took a picture and it was featured prominently in our holiday letter than year. When our daughter voted for the first time, we repeated the ritual. How do you encourage civic mindedness in your family?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? The days of “is social important?”

B2B 60

B2B Marketing Construction Analytics 60

Communications Conversations

OCTOBER 18, 2016

After seven years at Weber Shandwick, Stephanie has spent the last 10 working in the B2B world. She has the skill set and demeanor to excel in the B2B world. She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really).

Agency 60

Agency Groups Public Affairs B2B 60

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. With a more integrated approach, providers have the full view of the patient’s condition and can avoid unnecessary risk.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. CEO of Likeable Local. Author, speaker & consultant for B2B content marketing, social media, PR & search. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Nice @ginidietrich – [link] pic.twitter.com/5alp0uLDPm.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. 1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle).

Marketing 64

Marketing System Data Tools 64

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. media landscape, leadership skills etc. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. These were also fun cultural and local activities for me. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

Michael blogs at B2B Marketing Insider. For me, as a local government employee, there are clear political boundaries. In fact, there is no downside: if a B2B marketing team can read our stuff and put it into practice themselves, that’s exactly what they should do. It was a win-win for everyone involved.”

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 18, 2022

At the beginning of 2022 we started with a new organizational setup and a global leadership team that now includes regional leaders from North America and Asia Pacific as well as divisional leaders from the bigger divisions. Can you describe an example where local practice and need for nuance might trump how things are done globally?

Local 95

Local Internal International Crisis 95

Shift Communications

OCTOBER 11, 2017

Let experience and skill sets guide your agency search, not just the local zip code. Just as there’s a huge growth potential in numerous markets for new and innovative businesses to meet the demands of the digital technology age. PR and marketing is following suit. Ben Waring. Account Director.

Trends 74

Trends Skype Meeting Policies 74

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. A contextual conclusion.

Employee 40

Employee Internal International Corporate 40