Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 195

Leadership B2B Marketing Study 195

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 22, 2021

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here? What’s more, new platforms are popping up regularly.

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B2B Social Media Media Instagram 405

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

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B2B Study Marketing Education 163

Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? It’s become a pervasive premise of many debates in B2B marketing. Sword and the Script Media can help with B2B marketing, PR and social media.

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B2B Marketing Exercises Sports 146

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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B2B How To Instagram Reddit 170

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . More thought leadership opportunities.

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B2B Company SMB Automotive 319

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

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Software B2B Company Marketing 125

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. It hadn’t even been imagined.

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B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

5W PR

JUNE 3, 2024

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR. SEO and B2B Tech PR SEO forms the bedrock of organic visibility.

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SEO B2B Engineering Leadership 78

Sword and the Script

JUNE 18, 2024

And as I look back on those times, I think the economy in B2B SaaS feels reminiscent of the dot-com bubble (failed unicorns are arguably a product of irrational exuberance). Sword and the Script Media can help with B2B marketing, PR and social media. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 139

B2B Government SMB Real Estate 139

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 113

B2B Survey Marketing Measurement 113

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

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B2B Industry Company Case Study 295

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. And marketing lives and dies on momentum.

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B2B Leadership Marketing Blogging 105

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 153

Leadership B2B Study LinkedIn 153

Agility PR Solutions

SEPTEMBER 16, 2020

When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business.

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Leadership B2B Travel Consumer 117

Agility PR Solutions

MARCH 23, 2020

In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale. The post Why thought leadership is the catalyst for building trust for B2B brands appeared first on Agility PR Solutions. Tapping into […].

B2B 125

B2B Leadership Brand Branding 125

5W PR

APRIL 29, 2024

In recent times, the B2B tech PR scene has felt the ground shift beneath it. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Collaborating with these influencers can give B2B tech PR efforts a considerable boost.

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B2B Social Media Media Community 78

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

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B2B Study Survey Software 124

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

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B2B Survey Marketing B2C 146

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 118

B2B Social Media Company SMB 118

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

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B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES 2020 is officially a wrap. What dominated the conversation?

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B2B Trends Retail Privacy 208

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

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B2B Study Survey Comparison 111

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Are you a B2B company? Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Agility PR Solutions

AUGUST 26, 2018

Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice. The post New strategies for actionable thought leadership at B2B organizations appeared first on Agility PR Solutions.

Leadership 77

Leadership B2B Strategy Corporate 77

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. The post B2B PR Tips For Speaking on Panels appeared first on Crenshaw Communications.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. But, more often than not, internal data doesn’t work for B2B PR.

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B2B Data Retail Survey 147

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

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Leadership B2B Study Marketing 66