ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology. Happy listening!

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. Describe the craziest or most fun story you have written.

Meeting 79

Meeting Media Interviews B2B 79

The Hoffman Agency

APRIL 19, 2024

I was struggling to land interviews, and the few that I did get ended in rejection or radio silence. As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland.

Internal 36

Internal International Radio Sports 36

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Comment: Amen.

Survey 102

Survey Report Media B2B 102

Konnect Agency

NOVEMBER 8, 2021

Future B2B Opportunities. This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Why Work With a PR Agency For Your Funding Announcement.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

For example, many B2B tech clients are reluctant to divulge certain facts. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. Say what you mean and, yes, mean what you say.

Pitching 136

Pitching Writing Journalism Guidelines 136

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Also, IBM had a post yesterday about their research into how millennials are changing B2B tech marketing and buying.

B2B 120

B2B Trade Shows Enterprise Banking 120

Prohibition

DECEMBER 22, 2021

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook was exposed, by the Wall Street Journal, as having known about the negative impact that Instagram was having on young people’s mental health. The ‘Pingdemic’.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Bianchi Biz Blog

AUGUST 17, 2023

Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H. What elements or characteristics do you look for in a story?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? I moved into B2B publishing specifically in 2018.

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. If you’re thinking the medium is best suited to advertising, think again.

Video 120

Video B2B B2C Survey 120

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. If you enjoyed this post, you might also like: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Media 169

Media Pitching Agency Guidelines 169

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. With such a narrow B2B audience, many that we already have existing relationships with, we don’t actively use a wire service.

Communications 83

Communications Public Affairs B2C B2B 83

Bianchi Biz Blog

JUNE 30, 2022

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal.

Sports 113

Sports Advertising Advertising Survey 113

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

DECEMBER 22, 2021

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook was exposed, by the Wall Street Journal, as having known about the negative impact that Instagram was having on young people’s mental health. The ‘Pingdemic’.

Crisis 62

Crisis Instagram Social Media Facebook 62

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Norton's Notes

NOVEMBER 3, 2017

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees. We had a student from Oxford in the other day – that had no PR or journalism degree but wanted experience because he believed this was his career path. Interviews are a two-way process and too many people forget this.

Interviews 34

Interviews Journalism B2C Agency 34

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. It runs less than eight minutes long, and it spells out how Bernays approached his tobacco campaign and includes an interview with the man himself. of George Washington University.

Film 86

Film Ethics Employee Data 86