Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. They don’t have to be mutually exclusive, especially in B2B PR. . We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MARCH 23, 2022

“Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. But that’s not how things work— not when there are dozens of notable deals pitched daily. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. >>> Looking for a B2B tech PR with expertise and execution? 2) SocialChorus has new integrations to Microsoft for internal comms. Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. As much as your product may excite you, it is one of thousands being pitched out. Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce.

Tools 100

Tools Survey Pitching Analytics 100

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A majority (78%) of U.S.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client details features and benefits of a new B2B tech product but they fail to materialize. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The overpromise. PR strategists and clients each occasionally overpromise in benign ways.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? In an interview with PRWeek, the company likened it to a CRM for PR. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Welcome to the second half of 2020! Give our services a try.

Technology 123

Technology Publicity Software Print 123

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. It seems like just yesterday I was counting down the days until my interview for this position. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. By Hibo Abtidon, Account Coordinator.

B2C 41

B2C Pitching Writing Internal 41

Sword and the Script

AUGUST 11, 2018

At least in the B2B space, sales and marketing have never been more aligned. He interviews Barry Nolan , the CMO at Swrve , which is a mobile marketing company, who says the fix for this is walking in sales shoes for a while: “…I think that the key imperative for a CMO in the first hundred days is to lead some of your most strategic pitches.

Marketing 72

Marketing B2B Pitching Advertising 72

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story.

Media 102

Media B2B Groups Conference 102

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) to your advantage to break into a new niche. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Remote voice and video communication are critical to PR work, from client meetings to media interviews. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. c) New Finn report unveils key factors that influence B2B purchasing decision makers via @BulldogReporter. “IT PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. AI will ‘humanize’ B2B sales and marketing. Tom Pick | Webbiquity LLC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Shift Communications

OCTOBER 17, 2014

With two teams, I get to work on both consumer and high-tech B2B accounts. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support. What are some of the challenges? Zach Burrus.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

JANUARY 23, 2018

See these related interviews: Startup Marketing? Doesn’t matter B2C or B2B, the person making the purchasing decision – from martech to microwaves is driving the bus. Internally or externally? We are always looking for good people to interview about. Send us a pitch ! An over-simplification? Damn right it is.

Marketing 71

Marketing Content Marketing Sports B2C 71

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? But for earned editorial, it’s very much not straightforward. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Waxing UnLyrical

OCTOBER 24, 2011

The good news is I interviewed six of them initially. While we don’t require the PR pro to be in every weekly team meeting, the new one started having prior commitments, and eventually had an intern sit in. So we brought on someone who we also liked during our initial interviews. What went wrong? So here goes.

Pitching 65

Pitching Interviews B2B Examples 65

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. That has ramifications both internally and externally. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases. Need experienced B2B PR help?

Study 60

Study Publicity Survey Engineering 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 18, 2015

He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.” But, definitions vary by marketer. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48