Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. A client may be fine with some quick hits in trade outlets and if that’s the case, pitch away. That’s where we come in. Set Realistic Goals for Product News.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Financial Times 79%. TechCrunch 85%.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. They don’t have to be mutually exclusive, especially in B2B PR. . Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. Be reactive. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

AUGUST 22, 2023

They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number. Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant that can think strategically and execute effectively.

Corporate 95

Corporate B2B Company Marketing 95

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Doctor Spin

FEBRUARY 22, 2024

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders. Journal of Accounting and Economics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

JANUARY 16, 2020

As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Not just people with generous financial means – lawyers and physicians, CFOs, CIOs and other c-suite executives, successful business owners. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Even in B2B tech, where most of the 41% of PR pros that do report to CMOs have greater alignment with marketing, it’s really difficult. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

AUGUST 27, 2019

Publishing used to be expensive, and while the web has made it easier, marketers still struggle to make that mental transition from pitch mode to education mode – and from renting an audience to building their own audience. 5 Important Planning Considerations from a B2B Content Marketing Study.

Content Marketing 87

Content Marketing Marketing B2B Web 87

Sword and the Script

OCTOBER 18, 2016

Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words.

Financial 60

Financial Pitching Banking Trends 60

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If you are a PR pro for a B2B vendor, make sure the conference welcomes such speakers without sponsorship. Submissions often ask for extensive company financial and biographical information, which will take time to be compiled and polished. If the speakers are mostly repping sponsors, the event leans toward a pay-to-play model.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. There are fewer reporters.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Critical Mention

SEPTEMBER 3, 2018

And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. It’s especially crucial for B2B organizations because of the length and complexity of the decision-making and the number of people involved. Credibility is crucial to business success.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. Doing your research beforehand to make sure your pitch would be of interest and relevant to the editors you are calling on is more important than ever.

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” However, if you are looking for reporters to pitch on Instagram, good luck with that. Net income landed at $2.4 million versus a loss of $6.2 How could that be?”.

Data 87

Data Enterprise Survey Instagram 87

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Did you know? Check out our services.]. Cision announces plans to acquire Brandwatch.

Company 150

Company Tools Technology Software 150

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Of course, they have a financial interest. Check out our services.

Financial 89

Financial Video Survey Google 89

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed.

Education 120

Education Measurement B2B Meeting 120

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Sword and the Script

NOVEMBER 12, 2019

Funding and financial transaction data are provided by CrunchBase. about the company’s most recent round of funding, underscores how the company says it is different from other review sites: “And 56% of B2B buyers use reviews as a key resource while fewer than 25% of buyers rely on analysts. And now onto the review sites….

Software 17

Software B2B Marketing Data 17

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 192

Writing Communications Marketing B2B 192

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2B space, on the other hand, finding the right voices — and assessing their true value — is getting increasingly complicated. The post How Top PR Pros Track Down the Best B2B Influencers appeared first on Cision.

B2B 120

B2B B2C Pitching Social Media 120

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 176

Survey Marketing B2B Study 176

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Can we actually move marketing from the cost line of the financials to the revenue line? Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53