wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Instagram.

Financial 52

Financial Social Media Banking Media 52

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. CSR stresses quality over quantity.

Trends 181

Trends B2C Video Measurement 181

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small . Many client-side team members are happy to help out by speaking with media.

Media 323

Media Interviews Financial Construction 323

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 174

Reddit Software B2B Technology 174

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. As a result, the way financial companies talk to the public had to change as well. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. cta] The post Three Media Tips for Your B2B PR Program appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Pump and dump releases lead traders to believe there is a financial opportunity. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Software 125

Software B2B Pitching Data 125

PRSay

DECEMBER 7, 2023

Photo illustration: rawpixel.com ] The post What PR Pros Should Know about the Next Generation of Journalists first appeared on PRsay.

Journalism 175

Journalism Real Estate Survey Report 175

Contently - Strategy

AUGUST 18, 2021

This is especially crucial in financial services where people make life-changing decisions with their money. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content.

Study 128

Study Brand Branding B2B 128

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. Future B2B Opportunities. These opportunities allow the investing partners to take the lead of their narrative and be put in the spotlight within the financial space. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

Sword and the Script

JANUARY 9, 2024

HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

OCTOBER 18, 2022

Rennekamp asked people in an experiment to evaluate two versions of financial press releases. If you enjoyed this post, you might also like: The 6 Top B2B Content Formats Buyers Find Most Valuable. ‘Processing fluency’ is a measure of readability used by psychologists and neuroscientists. It makes them incomprehensible.

Handbook 92

Handbook Financial Writing Corporate 92

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. They don’t have to be mutually exclusive, especially in B2B PR. . Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 21, 2022

Seventy percent of academic economists surveyed by the Financial Times and 60% of CEOs surveyed by the Conference Board. If you enjoyed this post, you might also like: Why “Disruption” is a Terrible Message for Prospects in B2B Marketing. They are talking about a recession again. Who is “they”? Image credit: Unsplash.

Marketing 135

Marketing Survey Financial B2B 135

5W PR

MAY 24, 2023

Our commitment to bringing the best PR services to the market has recently helped us lock in our spot on Clutch’s latest list of top B2B companies on their platform. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today!

Industry 88

Industry Enterprise Fashion Financial 88

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Congratulations! You just won two global AMEC awards for effective campaigns — what were they? 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Doctor Spin

FEBRUARY 22, 2024

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders. Journal of Accounting and Economics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 20, 2016

Remember, I am speaking from a B2B perspective. How does your communication strategy differ for a financial services brand versus other brands? We are not a financial services brand, but we handle financial process automation, capital asset management (with a financial services component) and procurement services.

Financial 120

Financial Corporate B2B Film 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PR 20/20

OCTOBER 14, 2021

Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”. If you’re in the B2B space, you simply must be available to consumers so that when they’re ready to buy, yours is the product they think of.

Marketing 87

Marketing B2B Advertising Advertising 87

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO). >>> Looking for help with B2B marketing and PR?

Pitching 122

Pitching Study Technology Report 122

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 144

Survey Software B2B Pitching 144

PRSay

APRIL 1, 2022

As Kite Hill PR’s vice president, Wolfe has led successful PR programs and financial communications efforts for leading brands across the B2B tech, ESG and consumer industries. Photo credit: drazen ].

Leadership 85

Leadership Financial B2B Consumer 85

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. I do a lot of work in legaltech – and all those vendors have lawyers on staff. Why do vendors in PR skip this part? Need an extra pair of hands?

Analysis 142

Analysis Tools Software SMB 142

Bianchi Biz Blog

SEPTEMBER 16, 2021

An integrated report focuses more on financial capital and how the organization creates value and is a combination of a supplier’s traditional annual report and an ESG report. Available for 77 industries, the Standards identify the subset of ESG issues most relevant to financial performance in each industry. ESG Reporting Standards.

Report 68

Report Automotive Financial Government 68

5W PR

OCTOBER 20, 2020

Another 83% said they see financial performance improvement in purpose-driven companies. Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. In a recent Demand Gen B2B Buyer’s Survey Report, 75 percent of buyers said the winning vendor’s content had a significant impact on their buying decisions.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

AUGUST 22, 2023

Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant that can think strategically and execute effectively. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Corporate 94

Corporate B2B Company Marketing 94

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Financial services firms worship them. The speed of the flameout left many of us grasping for answers.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform.

Study 138

Study Media Relations Media Measurement 138

Critical Mention

JUNE 19, 2019

And although forty-two percent of B2B marketers say they’re effective at content marketing, recent research from the Content Marketing Institute found that over 80% of B2B marketers say they have a content marketing strategy, but only one third have it documented. Figure out your best content channels. Set your budget.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195